“…However, a common critique is that this research pays scant attention to how humans and smart technologies will actually interact and with what consequences for humans and for smart service systems (Breidbach, Antons, & Salge, ; Maglio, ; Maglio, Kwan, & Spohrer, ). In contrast to the close attention paid to smart technologies, references to “people” (Lim et al, ; Maglio & Lim, ), “value co‐creation” (Lim & Maglio, ), or “human‐centeredness” (Maglio et al, ) maintain analytical distance from day‐to‐day human activities. Smart technologies and services are forecast to enter in human experiences in highly personal, even intimate ways, so that theoretical and empirical insights from a human‐centred perspective are needed to guide innovation towards anticipated improvements in individual well‐being (see also Breidbach et al, ; Maglio et al, ).…”