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2018
DOI: 10.1007/s11628-018-0363-z
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Multi-factor service design: identification and consideration of multiple factors of the service in its design process

Abstract: Service design is a multidisciplinary area that helps innovate services by bringing new ideas to customers through a design-thinking approach. Services are affected by multiple factors, which should be considered in designing services. In this paper, we propose the multi-factor service design (MFSD) method, which helps consider the multi-factor nature of service in the service design process. The MFSD method has been developed through and used in five service design studies with industry and government. The me… Show more

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Cited by 11 publications
(9 citation statements)
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References 49 publications
(93 reference statements)
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“…12 And then, product design-oriented model provides a faster response to customer needs, which can reduce the pre-production costs and decrease the time required for development. 17,18 However, it brings about the problem of selection on DRs from the perspective of practical view. For this aim, the product design-oriented can be divided into three layers in accordance with its attributes, which is like a sandwich-like structure that includes the relationship matrix between CRs and DRs.…”
Section: Methodsmentioning
confidence: 99%
“…12 And then, product design-oriented model provides a faster response to customer needs, which can reduce the pre-production costs and decrease the time required for development. 17,18 However, it brings about the problem of selection on DRs from the perspective of practical view. For this aim, the product design-oriented can be divided into three layers in accordance with its attributes, which is like a sandwich-like structure that includes the relationship matrix between CRs and DRs.…”
Section: Methodsmentioning
confidence: 99%
“…Service design is an inter-disciplinary domain that assists in service innovation based on design-thinking approach in order to fulfill the customer desires and expectations during service (Lim et al, 2019). The customer oriented insurance service design would attract the farmers and increase their widespread participation in crop insurance (Halcrow, 1949).…”
Section: Significance Of Service Design In Insurance Service and Actu...mentioning
confidence: 99%
“…The new ideas will then be applied to enhance the evolution of innovation (Tschimmel, 2012). In general, Design Thinking will address problems, which are generally difficult to solve using traditional methods, in a more dynamic way, stimulating imagination and creativity, and with the aim of generating practical ideas and solutions that have maximum value for the end consumer (Mosely et al, 2018;Lim et al, 2019). The "user-centred design", is a new approach of Design Thinking that focuses on the innovation in product improvement and design processes.…”
Section: Literature Reviewmentioning
confidence: 99%