Daily outfit satisfaction: the effects of self and others' evaluation on satisfaction with what I wear today

Abstract

This study investigated the satisfaction of the outfit which an individual chose to wear for the day by examining how self and others' evaluations influenced the outfit satisfaction and the intention to re‐wear. In addition, moderator variables (body satisfaction and body surveillance) that affected the effect of the evaluative factors upon satisfaction and behavioural intention were also examined. An online‐survey was conducted and the sample size used in the analysis was 349 in total. Using SPSS 18.0 and AMOS 18.0, structural equation modeling analysis and one‐way analysis of variance were implemented for hypothesis testing. The results showed that self‐evaluation as a perception of appropriateness of the outfit for that day and others' positive feedback increases outfit satisfaction. Appropriateness perception also had a significant impact on the intention to re‐wear. However, feedback from others on one's outfit did not have a significant direct effect on behavioural intention. Three‐way ANOVA was performed to verify the impact the feedback from others, body satisfaction, and body surveillance had on the respondent's intention to re‐wear, and a three‐way interaction effect was statistically significant. While individuals with high body satisfaction were likely to be confident about their appearance overall, the feedback from others did not impact their satisfaction. Individuals with low body satisfaction were influenced by others' feedback on their outfit. Individuals with high levels of body surveillance who sensitively monitored others' feedback especially displayed decreased intention to re‐wear when feedback from others on their outfit was negative. This research contributed to the deeper understanding of consumer's clothing behaviour at the post‐purchase stage. Enhanced understanding of lasting satisfaction and benefits pursued throughout the time while using the product would be essential in developing consumer‐centric marketing strategies.

The (Female) Graduate: Choice and Consequences of Women’s Clothing

“…Compared to men, women are believed to invest more time and money in choosing their clothes ( Goldsmith et al, 2012 ). Moreover, women choose clothing more thoughtfully to match the social activities they have to perform ( Kwon, 1997 ), probably because wearing an outfit that is perceived as appropriate for the occasion increases their satisfaction ( Lee and Choo, 2015 ). Since adolescence, women decide what to wear depending on how they feel, what they want to express, and what reflects their idea of beauty ( Piacentini and Mailer, 2004 ).…”

Fashion and Positive Psychology: Interactions Between Clothing, Mood, Self-Concept, and Well Being

“…The topic of fashion from a positive psychology perspective has been under-researched and has the potential to be an enriching field of academic study. In contemporary psychology, the study of fashion has been presented negatively, as argued by Brydon and Niesson, some psychologists have deemed fashion as a pathology (1998, p. 10) and research that explores psychology and fashion mostly focuses on body image, social psychology, more specifically person perception (Lee & Choo, 2015;Frith & Gleeson, 2004), or clothing behaviour in the context of psychological ill-being. Psychology research on body image and clothing behaviour depict clothing practices as one of the signifiers that predicts body-image disturbances and furthermore, evidence suggests that clothing practices can be used as a behavioural avoidance strategy to detract attention from body image and eating disorders (Trautmann et.…”

Arrependimento da ação e inação

“…Assim, uma inação -ou omissão, ou falta de ação -pode provocar a sensação de que o indivíduo não tentou o suficiente. Portanto, parece razoável argumentar que EAEs lamentam mais uma inação do que uma ação, embora ambos conduzam ao mesmo resultado negativo.Além disso, como apontado acima, os EAE experimentam menos lamentações após resultados negativos devido à sua capacidade de auto aperfeiçoamento(BAUMEISTER, 1982), o que também os ajuda a lidar com comentários negativos de terceiros, enquanto BAEs são mais sensíveis aos mesmos comentários (LEE;CHOO, 2015). Após uma decisão de agir, os comentários negativos sobre o resultado da decisão podem ter mais efeito na intensidade do arrependimento de BAEs do que EAEs, uma vez que a experiência anterior oferece mais ameaças à autoimagem.…”