2014
DOI: 10.1080/03088839.2013.869364
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Daily Maersk’s impacts on shipper’s supply chain inventories and implications for the liner shipping industry

Abstract: The liner shipping industry has long been characterized by a weekly sailing frequency and schedule unreliability. This research is motivated by the launch of the revolutionary "Daily Maersk" service in late 2011, which introduced daily departures and "absolute reliability" in the Asia-North Europe trade lane. This article analyzes Daily Maersk's impacts on a shipper's supply chain inventories and profound implications for the liner shipping industry as a game changer. The quantitative analyses show that the im… Show more

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Cited by 23 publications
(13 citation statements)
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“…Similar comments could be made with respect to the Maersk efforts with their 'Daily Maersk' business model that sought a premium for a high reliability service (Zhang and Lam, 2015).…”
Section: Discussionmentioning
confidence: 90%
“…Similar comments could be made with respect to the Maersk efforts with their 'Daily Maersk' business model that sought a premium for a high reliability service (Zhang and Lam, 2015).…”
Section: Discussionmentioning
confidence: 90%
“…They conclude that the highest inventory reduction potential arises from a combination of high reliability and improved frequency of the ocean services. Zhang and Lam (2015) present an analysis of the Daily Maersk's program and its impacts on a shipper's supply chain inventories. They show that more frequent sailings result very significant on a shipper's cycle stock and improving schedule reliability reduces safety stock and pipeline stock.…”
Section: Port Competitiveness and Service Time Variability Reduction Studiesmentioning
confidence: 99%
“…With respect to the work presented by Zhang and Lam (2015), their focus is on a program implemented by the shipping line Maersk and the impacts on the supply chain costs of the shippers. The methodology employed also differ as they compare different scenarios with different levels of schedule reliability, but it is similar to the one presented here in the fact that they analyze a voyage between an exporting country in Asia and importing country in Europe (in our case, in United States and Mexico).…”
Section: Port Competitiveness and Service Time Variability Reduction Studiesmentioning
confidence: 99%
“…The company's “Daily Maersk” was introduced in 2011 and includes departures on a daily basis, connecting Asia and Europe (Maersk, 2015–2019; Maersk Post, ; Wright, , ). This was a major part of Maersk's global strategy that brought credibility and good name to the shipping industry (Zhang & Lam, ). The company continues to have the physical and financial resources to operationalize Daily Maersk.…”
Section: Future Developments and Growth Prospectsmentioning
confidence: 99%