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doi:10.3384/cu.2000.1525.102

Cited by 1 publication

(5 citation statements)

References 110 publications

(125 reference statements)

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“…In this study, review sites such as TripAdvisor, a type of social media with weak social cues, appears as the most trustworthy type of social media platform. Reviewers are very often anonymous and social cues in review sites are much weaker than in, for example, social networks (Munar, 2010). In the case of sites such as TripAdvisor and Hotels.com, trust perception may be related to successful corporate branding of these social media sites (Gefen, 2000).…”

Section: Discussionmentioning

confidence: 99%

“…Digitisation and sharing of feelings has been called "broadcasting culture" (Buss & Strauss, 2009) or "culture of exposure" (Munar, 2010). Although socio-emotional communication may be easier face to face, it is as well common and successful in digital media as well (Baym, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Electronic social networks usually provide social cues that are richer than in other types of platforms such as review sites or media-sharing sites. These networks differ from other interactive media such as wikis also because they augment the making of relationships among their users (Buss & Strauss, 2009) and invite to diverse self-biographical expressions (Munar, 2010). Often, communication about travel experiences on a social network is contextualised by personal information.…”

Section: Literature Reviewmentioning

confidence: 99%

“…However, blogs seem not to be as credible as direct word-of-mouth (Mack et al, 2008) and the quality of tourists' contributions on this medium has been questioned (Volo, 2010;Wenger, 2008). Also, microblogging is a popular form of social media communication and news broadcast, enhancing immediate and real-time communication (Munar, 2010;Zarrella, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

“…As digitised content can be widely available, it may additionally transform what previously were mainly private social experiences of knowledge sharing into global databases of consumer information that can be managed and analysed by tourism firms and organisations. Finally, Webbased platforms allow for "real-time" recording and sharing of tourism experiences and they are also part of the development of personal virtual identities (Munar, 2010).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources

Munar

Jacobsen

2013

Scandinavian Journal of Hospitality and Tourism

201

130

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While utilisation of electronic social media is increasingly relevant as tourism practices, there is still a deficiency of empirical research on tourists' creation and use of various types of online content. This study maps and explores Scandinavian tourists' perceptions of Web 1.0 and Web 2.0 information sources and scrutinises influence of electronic social media on holidaymakers' information sharing, based on a summer season survey in the mature and well-known destination of Mallorca, Spain. Empirical evidence is presented on perceived trustworthiness of social media platforms and other Internet-based information. The study also examines tourists' involvement in developing and sharing of virtual content. It critically analyses technological mediation through electronic wordof-mouth and involvement factors related to virtual dissemination of travel narratives. Moreover, the paper discusses information intensity, hedonic aspects and utilitarian values of tourist information in relation to interaction aspects of social media, in a context of holiday choices and online booking.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%