The objective of this article is to understand how the challenges of the road freight modal in Brazil impact the competitiveness of companies in e-commerce. For this, a bibliographic research was carried out, with a quantitative approach and with an exploratory objective, which was built through theoretical basis in books, theses, dissertations and articles. Moreover, it was possible to realize through the studies that with technological advances, e-commerce has been gaining prominence, leading Brazilian companies to adopt strategies to remain competitive. Logistics costs, especially in the transportation sector, represent a significant part of companie's expenses and are focused on the road modal.