“…Previous studies on communication support the view that the firm's ability to share knowledge, exchange ideas, and exploit expertise and experiences enhance creativity (Carmeli et al, ; Cheng and Krumwiede, ; Dong et al, ; Gong et al, ). In this domain, previous studies advance our knowledge on the impact of internal and customer communication on organizational and team creativity (Carmeli et al, ; Cheng and Krumwiede, ; Dong et al, ; Gong et al, ; Madhavaram and Hunt, ; Stock, ). However, research on the impact of internal and customer communication on FLEs' customer orientation is rare.…”