Customers Interest in Buying an Electric Car: An Analysis of the Indian Market

Abstract

In the automobile industry, an electric car is a vehicle impelled by the electric motors utilizing energy stored in refillable batteries, as a replacement of diesel or petrol engine. The electric car has predicted to rule the Indian market in the next few years. The study aims to know the factors which make interest in buying the electric car. Integrating the Technological acceptance and diffusion of innovation model the present research proposed extended technology acceptance model. The data were collected from 600 non-commercial car owners to test the proposed model. The findings demonstrate the perceived usefulness, perceived ease of us, and attitude are positively influence the customers' interest to buy the electric car. The relative is one of the innovation factors which have a positive effect on interest to buy the electric car. The result also shows that majority of customers are interested to buy Indian brand cars which will have a low-price range.