“…It draws upon previous research on flow as Perceived Playfulness is fundamentally based on flow. Prior work related to the state of flow with information technologies has highlighted four key factors that influence individuals to experience flownamely: personal innovativeness (Aggarwal and Karahanna, 2000;Finneran and Zhang, 2005), self efficacy (Ghani et al, 1991;Hoffman and Novak, 1996;Novak et al, 2000;Lim, 2001;Koufaris, 2002), control (Ghani et al, 1991;Trevino and Webster, 1992;Webster et al, 1993;Ghani and Despande, 1994;Webster and Ho, 1997;Chen 2000;Koufaris, 2002;Chung and Tan, 2004),…”