Perceived Compatibility and the Adoption of B2C E-Commerce by Non-buyers

Hernández-García, Ángel; Iglesías-Pradas, Santiago; Chaparro-Peláez, Julián; Pascual-Miguel, Félix

doi:10.1007/978-3-642-16324-1_20

Cited by 5 publications

(2 citation statements)

References 18 publications

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“…Normally this concept of performance is usually associated with improvements or perceived benefits in the use of technology, such as convenience or improvement of efficiency and effectiveness (Hernández, et al, 2010), cost saving, time saving or the possibility of receiving products at home (Hernández, 2011). Hernández (2011) states that the study of the multidimensionality of the perceived utility variable has been rejected by previous studies (Chin & Todd, 1995), and it is still a greenfield issue.…”

Section: Perceived Usefulnessmentioning

confidence: 99%

Measuring Propensity of Online Purchase by Using the Tam Model: Evidence From Italian University Students

Cordente-Rodriguez

SPLENDIANI

Silvestrelli

2020

acs

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This study aims to investigate the dynamics of online purchasing behavior through the analysis of a sample of students from Italy. The objective is twofold: firstly, to outline a descriptive picture of the type of relationship with the web and the use of the TAM model to highlight the propensity to use electronic commerce by the analyzed sample. An interesting evidence is the prevalence of using the Internet for social activities rather than for purchases. In fact, the propensity to purchase online is still very limited and mainly concerns cultural and tourist services rather than physical products. Mobile devices are the main devices for connecting students to the Web and, consequently, the most used for purchasing online.

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Section: Perceived Usefulnessmentioning

confidence: 99%

Measuring Propensity of Online Purchase by Using the Tam Model: Evidence From Italian University Students

Cordente-Rodriguez

SPLENDIANI

Silvestrelli

2020

acs

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“…Los cinco puntos clave a mejorar para incrementar el volumen de compra entre los usuarios de comercio electrónico actuales son: reducción de los precios, no cobrar gastos de envío, más garantías de devolución, mayor seguridad en los pagos y mejora de la confianza del usuario. Es importante destacar que la percepción de ventajas reales en el uso del comercio electrónico es fundamental de cara a vencer barreras de uso (Hernández-García et al, 2010).…”

Section: Mercado B2c Y Ciclo De Vida Del Clienteunclassified

Análisis de los factores determinantes de la repetición del proceso de compra en el comercio electrónico entre empresas y consumidores finales. Aplicación al mercado español

López¹

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Information and Communication Technologies in general, but more specifically those related to the Internet in particular, have changed the way in which we communicate, relate to one another, produce, and buy and sell products, reducing the time and shortening the distance between suppliers and consumers.The steady breakthrough of computers, Smartphones and landline and/or wireless broadband has been greatly reflected in its large scale use by both individuals and businesses. Business-to-consumer (B2C) e-commerce reached a volume of 9,114 million Euros in Spain in 2010, representing a 17.4% increase with respect to the figure in 2009. This growth is due in part to two different facts: an increase in the percentage of web users to 65.1% en 2010, 43.1% of whom have acquired products or services through the Internet-which constitutes 1.6 percentage points higher than 2010. On the other hand, the average spending by individual buyers rose to 831€ en 2010, constituting a 10.9% increase with respect to the previous year.If we select buyers according to whether or not they have previously made some type of purchase, we can divide them into two categories: the novice buyer-who first made online purchases in 2010-and the experienced buyer: who also made purchases in 2010, but had done so previously as well. The socio-demographic profile of the novice buyer is that of a young person between 15-24 years of age, with secondary studies, middle to lower-middle class, and a non-university educated student who resides in smaller towns and continues to use payment methods such as cash on delivery (23.9%).In 2010, their average purchase grew to 449€. The more experienced buyer, or someone who has previously made purchases online, has a different demographic profile: highly educated, upper class, resident and worker in larger cities, who exercises a mature behavior when making online purchases due to their experience-this type of buyer frequently uses exclusive channels on the Internet that don't have an actual store. His or her average purchase doubles that of the novice buyer (with an average purchase of 930€ annually.) That said, the experienced buyers constitute the majority of buyers with an average purchase that doubles that of novice buyers. It is therefore of interest to study the factors that help to predict whether or not a web user will buy another product or use another service on the Internet. The answer to this question has proven not to be so simple. In Spain, the majority of goods and services are still bought in person, with a low ABSTRACT amount of purchases being made through means such as the Home Shopping Network, through catalogues or Internet sales.To answer the questions that have been posed here, an investigation has been conducted which takes into consideration various viewpoints: it will begin with a descriptive study from the perspective of the supply and demand that characterizes the B2C e-commerce situation in Spain, focusing on the differences between experienced buyers and novice buyers. Subsequently,...

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The Success of Google Search, the Failure of Google Health and the Future of Google Plus

Landeweerd

Spil

Klein

2013

Grand Successes and Failures in IT. Public and Private Sectors

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Part 2: Studies of IT AdoptionInternational audienceWhat makes an e-commerce company successful? In 2011 24% of venture capital in the US went into Internet companies adding up to a total of $6.9 billion (PwC & NVCA, 2011). With such high stakes the question of e-commerce success is more topical than ever. Google, one of the biggest e-commerce companies in the world, despite huge successful products like Google Search, has also seen failures. In this paper, we explore factors associated with successful and unsuccessful adoption of Google products using a literature study in conjunction with qualitative analysis of the Google Search, Google Health, and Google Plus products. Our research identifies key success factors for user adoption of Google products and predicts that Google Plus in its present form will lead to failure. The study shows that perceived compatibility, perceived usefulness, information quality, balancing risks with trust, and finally social pressure are important success factors for Google. Despite limiting the examination to Google products, results can serve as a guideline for other e-commerce ventures

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Perceived Compatibility and the Adoption of B2C E-Commerce by Non-buyers

Cited by 5 publications

References 18 publications

Measuring Propensity of Online Purchase by Using the Tam Model: Evidence From Italian University Students

Measuring Propensity of Online Purchase by Using the Tam Model: Evidence From Italian University Students

Análisis de los factores determinantes de la repetición del proceso de compra en el comercio electrónico entre empresas y consumidores finales. Aplicación al mercado español

The Success of Google Search, the Failure of Google Health and the Future of Google Plus

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