Customer Satisfaction: The Rules of Mediating Effect of Price and Service Quality, A Perspective from Local Tourists

Rahayu, Nova Putri; Rahman, Robbi Saepul; Manik, Ester; Arisandy, Jaka; Sidharta, Iwan

doi:10.2991/978-2-38476-064-0_28

Cited by 3 publications

(3 citation statements)

References 26 publications

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“…(Shen & Yahya, 2021) Consumer satisfaction can be influenced by the perception of the product's value and price. (Rahayu et al, 2023) The findings of this study have important implications for the health beverage industry in Bandung, shedding light on consumer behavior within the current competitive business landscape. Organizations can formulate more intelligent and efficient marketing strategies by comprehending the functions of price, discounts, financial capacity, and price perception in consumer decision-making.…”

Section: Introductionmentioning

confidence: 88%

Roles of Price on Rebates and Implication to Customer Product Choice

Komara

2023

jebe

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A comprehensive comprehension of the various factors influencing consumer purchasing decisions is crucial for success in the highly competitive business environment. The findings of this study examine the significant role that price and discounts (rebates) play in consumer decision-making. The study's findings emphasize the considerable influence of price on consumers' decision-making regarding product selection. Consumers tend to seek out more affordable alternative options when there is an increase in the price of a product. Nevertheless, in the event of a compelling discount, consumers tend to transition and opt for the alternative product swiftly. Furthermore, this study demonstrates that individuals' financial capabilities impact their decision-making process when it comes to selecting products. Consumers exhibiting elevated financial capacities are inclined to prioritize personal preferences when making product selections rather than solely focusing on price considerations. This observation indicates that individuals with greater purchasing power are afforded a more comprehensive range of options when selecting products. However, it is imperative to exercise caution as price similarity assumes a significant role in consumers' decision-making process. Consumers tend to favor products that align with the price they have paid. Nevertheless, the analysis findings suggest the necessity for additional research to gain a more comprehensive understanding of this correlation. In addition, the discounts provided by companies also impact consumers' perceptions of prices and their financial capacities. Discounts can significantly impact consumers' perceptions of product prices, enabling them to select items previously perceived as unaffordable. This study offers significant insights into the impact of price, discounts, and financial capabilities on consumer purchasing preferences. The findings of this study establish a robust basis for corporations to develop enhanced marketing strategies, considering the significant influence these variables exert on consumer decision-making processes. Enhanced comprehension of consumer behavior enables companies to attain heightened levels of success within a fiercely competitive market

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Section: Introductionmentioning

confidence: 88%

Roles of Price on Rebates and Implication to Customer Product Choice

Komara

2023

jebe

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“…In their work titled "Umar Husein" (Umar Husein, 2013, p. 45), Kinnear and Taylor assert that... According to Rahayu et al, (2023); Shen & Yahya, (2021),while determining the pricing of a product, companies will modify the introductory price to accommodate different client characteristics and evolving circumstances.…”

Section: Introductionmentioning

confidence: 99%

Influence of Price, Promotion, And Service Quality on Consumer's Purchase Interest in Matahari Store Department

Cholida Nasution,

Samosir

2023

jebe

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This study aims to examine the impact of price, promotion, and service quality on consumer purchase intention at Matahari Department Store. The applied research methodology involves the utilization of a survey approach, wherein questionnaires are distributed to a sample of consumers that has been randomly selected. Regression analysis was employed to examine the gathered data to assess the correlation between the independent factors (pricing, promotion, and service quality) and the dependent variable (buy interest). The research findings demonstrate that consumer buying interest at the Matahari Department Store is significantly influenced by pricing, promotion, and service quality. These several aspects collectively have a role in influencing positive consumer views, leading to an increase in purchase intention. The findings above offer significant insights for shop management in developing enhanced marketing strategies for consumer attraction and satisfaction. The study also emphasizes the significance of retail enterprises in comprehending market dynamics and effectively addressing client demands. The findings of this study have significant practical consequences, indicating that initiatives aimed at increasing customer purchasing interest should consider the appropriate control of prices, the implementation of successful promotional techniques, and the enhancement of service quality. The present study establishes a fundamental basis for informing strategic decision-making processes inside the Matahari Department Store, offering a valuable point of reference for future investigations in this particular domain.

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“…(Özkan et al, 2019;Rego et al, 2013;Rohiman et al, 2022) For a business to exist, continue, and grow, its customers must be satisfied. (Rahayu et al, 2023) The company's level of service might be used to evaluate it. Since customer happiness is essential to a company's success, it must be preserved and increased.…”

Section: Introductionmentioning

confidence: 99%

Effect of Price and Promotion on Customer Satisfaction

Wiguna,

Rahman,

Nurdiansyah

et al. 2023

jebe

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To understand and examine Internet Service Company in Bandung pricing and marketing strategies, we conducted this study at one of the internet service providers in Bandung. We employed a quantitative strategy for the inquiry that combined a descriptive and verifiable approach. One of the Bandung internet service providers provided 100 consumers for the survey. The study's path analysis reveals the correctness of the price and marketing variables at one of the Bandung internet service providers. The study's conclusions advise considering the costs and promotions provided by one of the Bandung-based internet service providers. According to the findings, Price (X1) significantly affects Customer Satisfaction (Y). The next factor that significantly affects customer happiness is promotion (X2).

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Customer Satisfaction: The Rules of Mediating Effect of Price and Service Quality, A Perspective from Local Tourists

Cited by 3 publications

References 26 publications

Roles of Price on Rebates and Implication to Customer Product Choice

Roles of Price on Rebates and Implication to Customer Product Choice

Influence of Price, Promotion, And Service Quality on Consumer's Purchase Interest in Matahari Store Department

Effect of Price and Promotion on Customer Satisfaction

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