Effect of Price and Promotion on Customer Satisfaction
Cecep Wiguna,
Robbi Saepul Rahman,
Haris Nurdiansyah
et al.
Abstract:To understand and examine Internet Service Company in Bandung pricing and marketing strategies, we conducted this study at one of the internet service providers in Bandung. We employed a quantitative strategy for the inquiry that combined a descriptive and verifiable approach. One of the Bandung internet service providers provided 100 consumers for the survey.
The study's path analysis reveals the correctness of the price and marketing variables at one of the Bandung internet service providers. The study's con… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.