Customer satisfaction in the clothing market

Wehfritz, B.; Schlee, J.; Hirsch, Ian

doi:10.1108/eb022526

Cited by 4 publications

(2 citation statements)

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“…Even though there are studies on satisfaction in ready-made clothing (Shim and Bickle, 1993;Wehfritz et al, 1998), there are few studies on the relationship between satisfaction and repurchase intention. In their study conducted with 233 consumers purchasing fashion products, Cui and Niu (2017), found that dissatisfaction has a negative effect on repurchase intention.…”

Section: Relationship Between Dissatisfaction and Repurchase Intentionmentioning

confidence: 99%

Influence of Regret and Regret Reversing Effort on Dissatisfaction and Repurchase Intention after Purchasing Fashion Products

Durmaz¹,

Demirağ²,

Çavuşoğlu³

2020

Preprint

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Purpose: The purpose of this study is to determine the effects of post-purchase regret felt by consumers buying fashion products and their efforts to reverse their regrets, on dissatisfaction and their repurchase intention. Design/Methodology/Approach: The population of this research consists of the consumers in Gaziantep who buy fashion products and regret their purchase for any reason. Out Of non-probability sample methods, convenience sampling was used. Thinking that this can represent the population of the study, the sample number was determined as 441. In order to test the hypotheses, Smart PLS 3 (Partial Least Squares) statistics programme was used. Bootstrapping technique was used to test the hypotheses intended to be measured in the study. Findings: The tests show that regret positively affect dissatisfaction (ß=,544, p<0,001) and the effort to reverse the feeling of regret. In addition, regret negatively affect repurchase intentions. Another variable, dissatisfaction negatively affect re-purchasing intention and regret reversing efforts positively affect re-purchasing intentions. Research limitations: Because the study is restricted by time, cost, accessibility, control difficulties; the whole of the population was not reached. The study is conducted with the data obtained from 441 consumers in Gaziantep and evaluations made by consumers who prefer ready-made wear. Practical implications: The results show that regret experienced in the past negatively affect re-purchasing process. It has been determined that the consumers can diminish their regret when they try to reverse it and this situation strengthens their re-purchasing intentions. Hence, it is thought to be beneficial to ensure that consumers are aware of their regrets and to focus on strategies that help enterprises to reverse this regret. Originality/value: Even though there are studies that associate regret with dissatisfaction and repurchase intentions, there are very few studies that focus on regret reversing efforts. There is no such study in local literature. Therefore, this study is original in these aspects and it is thought that it will contribute to the body of literature.

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Section: Relationship Between Dissatisfaction and Repurchase Intentionmentioning

confidence: 99%

Influence of Regret and Regret Reversing Effort on Dissatisfaction and Repurchase Intention after Purchasing Fashion Products

Durmaz¹,

Demirağ²,

Çavuşoğlu³

2020

Preprint

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“…Researches on consumers’ satisfaction of various products have been looked into in the past with a view to measuring how satisfied consumers of such products are. These researches range from satisfaction on food (Espejel et al, 2008; Suchánek & Králová, 2019), housing (Puķīte & Geipele, 2017; Suffian et al, 2016), clothing (Nonaka et al, 2014; Wehfritz et al, 1998), transportation (Amponsah & Adams, 2016; Margareta & Markus, 2009) and electricity (Drosos et al, 2020; Souza et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Electricity Consumers’ Satisfaction During COVID-19 Lockdown in Some Selected States in Nigeria

Lawal

Ajewole

Bada

2021

Jindal Journal of Business Research

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This work studies the satisfaction experienced by electricity customers in Osun, Lagos, and Ogun States during the recent lockdown occasioned by the COVID-19 pandemic. The measures of the satisfaction are based on the hours of electricity supply during the period, easiness experienced for payment of prepaid bill and swiftness in faults correction of the distribution companies involved. A questionnaire was developed using Google Forms. The form was shared through various online platforms. A total of 274 electricity consumers responded to the questionnaire, but after sorting, 259 consumers across the three states were analyzed. From the responses, majority of respondents claim there was increased hours of supply during the period when compared to before the period. For prepaid customers who had reasons to pay electricity bill, majority claim it was easy paying while most of those who claimed it was not easy was because of their payment method choices, which is using designated points. Majority of those who have reasons for faults to be corrected by the distribution companies claim that there was not promptness in fault correction.

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The Development of New Clothing Size Charts for Female Kenyan Children. Part I: Using Anthropometric Data to Create Size Charts

Otieno

Fairhurst

2000

Journal of the Textile Institute

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Customer satisfaction in the clothing market

Cited by 4 publications

References 0 publications

Influence of Regret and Regret Reversing Effort on Dissatisfaction and Repurchase Intention after Purchasing Fashion Products

Influence of Regret and Regret Reversing Effort on Dissatisfaction and Repurchase Intention after Purchasing Fashion Products

Electricity Consumers’ Satisfaction During COVID-19 Lockdown in Some Selected States in Nigeria

The Development of New Clothing Size Charts for Female Kenyan Children. Part I: Using Anthropometric Data to Create Size Charts

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