2023
DOI: 10.2478/jcbtp-2023-0003
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Customer Satisfaction and Switching Intentions of Banking Services End-Users in Montenegro

Abstract: Numerous research studies of the various companies’ business practices indicate a strong relationship between customer satisfaction, as an overall positive response generated after the use of the specific product or service, and their intention to continue using the products/services of the company. As a rule, satisfied and particularly delighted customers show intention to return and become loyal, whereas dissatisfied and disappointed customers have switching intentions. Therefore, the objective of this study… Show more

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Cited by 3 publications
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“…Prospective customers' evaluations of weaknesses in bank services outweigh risk factors, costs, or reluctance to adapt to online lending. Jovović et al [52] published a fresh study in 2023. Hypothesis 11 states that the Switching Barrier does not influence the relationship between the attractiveness of online lending and switching intention.…”
Section: Discussionmentioning
confidence: 99%
“…Prospective customers' evaluations of weaknesses in bank services outweigh risk factors, costs, or reluctance to adapt to online lending. Jovović et al [52] published a fresh study in 2023. Hypothesis 11 states that the Switching Barrier does not influence the relationship between the attractiveness of online lending and switching intention.…”
Section: Discussionmentioning
confidence: 99%