2020
DOI: 10.1051/ro/2018107
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Customer relationship management and new product development in designing a robust supply chain

Abstract: New product development is a basic requirement for any company to survive in the competitive market. Most of the organizations realized that relying solely on the traditional competitive levers, such as increasing the quality, reducing costs, and distinguished provision of goods and services is not enough anymore. In addition to the aforementioned competitive advantages, a company needs to introduce new products and out-phase the old ones at the right time. In this research, the design of a supply chain networ… Show more

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Cited by 10 publications
(9 citation statements)
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“…The baseline model and research hypotheses were defined based on relevant literature sources (Sahay, 2003;Koufteros et al, 2005;Stock et al, 2007;Naor et al, 2008;Yunus & Tadisina, 2010;Wong et al, 2011;Cao et al, 2015;Jacobs et al, 2016;Mandal, 2017;Porter, 2019;Muhlis & Prateep, 2019;Kumar, 2020;Rezaei et al, 2020;Ullah & Narain, 2020). The initial model is shown within Figure 1, and the initial hypotheses (which will be confirmed or rejected after the statistical analyzes are conducted) are: H1: Development orientation, as a dimension of organizational culture, affects the supply chain integration (internal integration, integration with suppliers and integration with customers).…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…The baseline model and research hypotheses were defined based on relevant literature sources (Sahay, 2003;Koufteros et al, 2005;Stock et al, 2007;Naor et al, 2008;Yunus & Tadisina, 2010;Wong et al, 2011;Cao et al, 2015;Jacobs et al, 2016;Mandal, 2017;Porter, 2019;Muhlis & Prateep, 2019;Kumar, 2020;Rezaei et al, 2020;Ullah & Narain, 2020). The initial model is shown within Figure 1, and the initial hypotheses (which will be confirmed or rejected after the statistical analyzes are conducted) are: H1: Development orientation, as a dimension of organizational culture, affects the supply chain integration (internal integration, integration with suppliers and integration with customers).…”
Section: Methodsmentioning
confidence: 99%
“…This level actually reflects the importance of customer relationship management for establishing efficient and effective supply chain management. The efficiency of this level of integration is measured by reducing the cost of attracting new customers, increasing the number of long-term customers, reducing sales costs, increasing customer profitability and increasing customer loyalty (Alshurideh et al, 2019;Kumar, 2020;Rezaei et al, 2020;Ullah & Narain, 2020). Respecting the requirements and needs of customers, with a quick and efficient response to their comments, represents the key to generating the previously listed goals.…”
Section: Levels Of Supply Chain Integrationmentioning
confidence: 99%
“…IMCGP was first presented by Jadidi et al [40] as an improved variant of the goal programming (GP) approach. It is one of the recently extended versions of GP that has attracted much attention from researchers [45,46]. The main advantages of IMCGP are summarized as follows.…”
Section: Improved Multi-choice Goal Programming (Imcgp)mentioning
confidence: 99%
“…Abdel-Aal and Selim [1] used robust optimization for uncertain demand. Rezaei et al [23] discussed a robust supply chain where customer relationship was interpreted.…”
Section: Supply Chain Management With Strategiesmentioning
confidence: 99%