Customer Preference’s to Select a Restaurant Through Smart Phone Applications: An Exploratory Study

Balasubramanian, Kandappan; Balraj, Adalarasu; Kumar, Jeetesh; Jaykumar,

doi:10.1166/asl.2015.6081

Cited by 10 publications

(10 citation statements)

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“…A specifically designed mobile application of a restaurant can show its products, services, location, prices, and photos of facility prior of visit. This current research considers the suggestion done by Balasubramanian & Balraj (2015) and incorporated mobile phone applications in to proposed research model and propose the following hypothesis: H7: Mobile phone application positively influence customer satisfaction…”

Section: Mobile Applicationmentioning

confidence: 99%

“…In such situations, traditional determinants such as food quality and service quality is insufficient in explaining customer satisfaction. Therefore, our study has incorporated mobile application and presentation show into the research model to test the effect on customer satisfaction based on the suggestion made by Balasubramanian & Balraj (2015). In addition, our research also measures the effect of customer satisfaction on customer loyalty.…”

mentioning

confidence: 99%

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Factors Influencing Customer Satisfaction and Its Contribution on Customer Loyalty: Case of Restaurant Industry in Turkish Republic of North Cyprus

Ruhluel¹,

Bayram²

2021

isarder

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The purpose of our study is to analyze the customer satisfaction and loyalty in restaurant industry in Turkish Republic of Northern Cyprus. Considering the restaurant industry, the literature reveals that food quality, service quality, price, location and restaurant atmosphere are the key determinants of customer satisfaction. Although positive relationships were reported in many studies between the traditional determinants and customer satisfaction, it is important to investigate these factors in TRNC since the dynamics and culture of each country can be different.Design/methodology/approach -In this study, 7-point Likert scale survey instrument was constructed and online questionnaire distributed to survey 356 customers through convenience sampling method. Classification and Regression Tree (CART) Analysis was used to test the hypotheses.Findings -Our findings indicate that service quality and food quality make significant contribution on customer satisfaction and there is a positive relationship between customer satisfaction and customer loyalty. In addition, food quality is the most important factor influencing the customer satisfaction in restaurant industry.Discussion -In addition to traditional determinants, usage of mobile application and presentation shows in restaurants were incorporated into the proposed research model to examine the relationship with customer satisfaction. Mobile application and presentation shows were rarely investigated in restaurant industry and since there is a hyper-competition in restaurant industry, it is important to find new ways that can promote to customer satisfaction. Furthermore, the relationships between customer satisfaction and loyalty is investigated.

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Section: Mobile Applicationmentioning

confidence: 99%

mentioning

confidence: 99%

Factors Influencing Customer Satisfaction and Its Contribution on Customer Loyalty: Case of Restaurant Industry in Turkish Republic of North Cyprus

Ruhluel¹,

Bayram²

2021

isarder

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“…Salah satu teknologi informasi dan komunikasi yang saat ini telah merubah dan mempengaruhi setiap aspek kehidupan manusia adalah teknologi mobile. Terjadinya peningkatan jumlah pengguna teknologi mobile telah mendatangkan prospek bagi industri dalam menggunakan smartphone untuk meningkatkan pertumbuhan bisnis [2]. Salah satu bidang bisnis yang dapat dijalankan dengan bantuan teknologi mobile adalah retail (eceran).…”

Section: Pendahuluanunclassified

Pemanfaatan M-Retailing dengan Dukungan Layanan Cash on Delivery pada Swalayan

Gat¹

2019

citec

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Combine business with the application of information technology has become a market need in the current era of globalization. Then use of mobile technology in business support become a trend where people have highest mobilization. Shopping using mobile devices has become commonplace in society, yet the use of mobile devices for daily shopping activities in supermarket is still not visible. This should be a new innovation for supermarket business owners in order to improve the broader service. The goal of this research is to produce a mobile retailing system which can be used for shopping at supermarket. This system can only be used for society who utilize the smartphone. Using JQuery Mobile Framework and web service, this research succeeded in produce mobile retailing system where with this system people can use it to order goods in one of the supermarkets. Cash On Delivery is the paying method used where the customers pay it directly after having the goods ordered good condition. Payment of intercompany services to consumers outside this system and the responsibility of the business owner.

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“…Many travel assisted tools and services are available in mobile app platform such as GooglePlay and AppleStore. These include hotel selection [6], restaurant [7] and airline ticket [8]. Likewise, apps used for organizing and planning the trip for the travelers are gaining popularity among the app users [9].…”

Section: Introductionmentioning

confidence: 99%

What Drives the Adoption of Smart Travel Planning Apps? The Relationship between Experiential Consumption and Mobile App Acceptance

Amin

2019

KSS

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The increased use of the smart travel planning apps as a new tool in hospitality and hotel industry has changed the way travelers make their travel plans. The apps users obtained their preferred tour itinerary and subsequently determine the choice of theirs tour destinations. Therefore, the objective of this study is to investigate the effects of itinerary plans developed by smart travel planning apps on the choiceof tour destination. The underpinning theories were uniﬁed theory of acceptance and use of technology model and experiential consumption(UTAUT).The study was conducted in Malaysia and the sample consisted of 307 travelers who are familiar with apps usage. Variance-based-PLS technique was used to analyze and test the hypotheses. The resultconﬁrmedthatUTAUTdimensionshavesigniﬁcantrelationshipwiththeintention to use the itinerary. Both hedonic and utilitarian values from personal consumption perspectivesigniﬁcantlymotivatetravelers’behavioralintentiontousethesmarttravel apps. This study contributes to the research on the intention and usage behavior of mobile apps technologies by developing an integrative model to explain the intentions and usage behavior of the tour itinerary.

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Customer Preference’s to Select a Restaurant Through Smart Phone Applications: An Exploratory Study

Cited by 10 publications

References 0 publications

Factors Influencing Customer Satisfaction and Its Contribution on Customer Loyalty: Case of Restaurant Industry in Turkish Republic of North Cyprus

Factors Influencing Customer Satisfaction and Its Contribution on Customer Loyalty: Case of Restaurant Industry in Turkish Republic of North Cyprus

Pemanfaatan M-Retailing dengan Dukungan Layanan Cash on Delivery pada Swalayan

What Drives the Adoption of Smart Travel Planning Apps? The Relationship between Experiential Consumption and Mobile App Acceptance

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