“…Kelley et al (1990) suggested the use of “customer technical and functional quality” to explain how customers interact with service providers during service delivery: What the customer provides to the service encounter (e.g., providing personal information, carrying a tray), and how he or she behaves when services are provided (e.g., being cooperative, friendly, and respectful). Uzkurt (2010) concluded that customer participation is an expression of a customer’s informational, physical, behavioral, and emotional contributions to the stages of the service process (i.e., provision, production, presentation, and evaluation) and his or her willingness and ability to contribute to increasing customer satisfaction and service quality as well as create value. Yi and Gong (2013) in turn summarized that customer participation behavior involves not only information seeking, information sharing, and responsible behavior but also personal interaction between customer and service provider in a certain way.…”