2019
DOI: 10.3846/ijspm.2019.7437
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Customer Orientation and Office Space Performance: Assessing the Moderating Effect of Building Grade Using PLS-Mga

Abstract: This study presents a framework to measure and empirically validate the relationship between customer orientation and office space performance. The framework uses two types of customer orientation (i.e., responsive customer orientation and proactive customer orientation) and two types of office space performance metrics (i.e., tenant satisfaction and tenant loyalty). Moreover, the building grade (Grade A and Non-grade A) is incorporated into the framework to assess its moderating effect on the relationships. 3… Show more

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Cited by 14 publications
(9 citation statements)
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References 46 publications
(84 reference statements)
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“…Table 2 presents the results of the measurement model to confirm the construct of reliability and convergent reliability of the constructs (Cheah et al , 2019). The constructs, which comprise OT, OW and TI, have achieved a high level of internal consistency with the values of 0.887, 0.898 and 0.890, respectively in composite reliability.…”
Section: Data Analysis and Research Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…Table 2 presents the results of the measurement model to confirm the construct of reliability and convergent reliability of the constructs (Cheah et al , 2019). The constructs, which comprise OT, OW and TI, have achieved a high level of internal consistency with the values of 0.887, 0.898 and 0.890, respectively in composite reliability.…”
Section: Data Analysis and Research Resultsmentioning
confidence: 99%
“…To achieve the research objectives, we deployed the structural equation modeling (SEM) with the partial least squares (PLS) approach, using the SmartPLS version 3.28 (Cheah et al , 2019). PLS-SEM can be viewed as quite similar to multiple regression analyses to examine the possible relationships with less emphasis on the measurement model (Hair et al , 2017).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Lastly, satisfaction also significantly and positively affected loyalty. Similarly, Cheah et al (2019) divided customer orientation into proactive customer orientation and responsive customer orientation, both of which affect tenant loyalty through tenant satisfaction as a mediator. In addition, office building grade had moderating effects.…”
Section: Literature Review and Research Hypothesesmentioning
confidence: 99%
“…This point is further supported by Sarstedt et al (2016) indicating that deploying a composite-based modeling approach is a more realistic approach towards measurement. Finally, PLS-SEM has an added edge of estimating the measurement model (Cheah et al , 2019) and is well-suited for MGA. Taking references from the guidelines provided by Hair et al (2017a), convergent validity, discriminant validity and measurement invariance were assessed accordingly.…”
Section: Methodsmentioning
confidence: 99%