“…In developed countries, studiessuch as (Wang & Lo, 2003;Yim, Tse, & Chan, 2008;Tuominen, Rajala, & Möller, 2001;Habryn, Blau, Satzger, & Kölmel, 2010;Habryn, Blau, Satzger, & Kölmel, 2010;Brock & Zhou, 2012) have identified the positive relationship between customer intimacy and organisational performance in different countries. However, these studies have failed to provide in-depth information on a specific strategy that the companies have adopted to interact with customers.…”