2022
DOI: 10.52549/ijeei.v10i2.2985
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Customer Churn Prediction in Telecommunication Industry Using Classification and Regression Trees and Artificial Neural Network Algorithms

Abstract: Customer churn is a serious problem, which is a critical issue encountered by large businesses and organizations. Due to the direct impact on the company's revenues, particularly in sectors such as the telecommunications as well as the banking, companies are working to promote ways to identify the churn of prospective consumers. Hence it is vital to investigate issues that influence customer churn to yield appropriate measures to diminish churn. The major objective of this work is to advance a model of churn p… Show more

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Cited by 8 publications
(2 citation statements)
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“…Decision Trees (DT) are a common machine learning method that may be used for classification as well as regression [29] [30]. Based on various input features, they build a model that predicts the value of a target variable.…”
Section: Decision Trees (Dt)mentioning
confidence: 99%
“…Decision Trees (DT) are a common machine learning method that may be used for classification as well as regression [29] [30]. Based on various input features, they build a model that predicts the value of a target variable.…”
Section: Decision Trees (Dt)mentioning
confidence: 99%
“…In order to generate high revenues, three key policies are followed, such as gaining new customers, promoting the existing customers, and raising the retention time of the customers. Comparing these policies and taking the return on investment (RoI) cost of all into account, it can be inferred that the third policy is the most profitable approach [3], since retaining a present customer costs considerably less than gaining a new one. Further, it is also regarded as a simple task compared to the upselling plan.…”
Section: Introductionmentioning
confidence: 99%