Customer-based brand equity for a destination

Konečnik, Maja; Gartner, William C.

doi:10.1016/j.annals.2006.10.005

Cited by 589 publications

(653 citation statements)

References 51 publications

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“…These results are in line with previous studies where a positive 'brand association set' leads to forming positive opinions about a destination brand, ultimately working as a 'guard' against strong competition (Pappu et al, 2005). The path from destination brand loyalty to destination brand equity has been acknowledged in previous studies (Konecnik & Gartner, 2007;Pike et al, 2010). The results of this study also reveal that brand loyalty positively contributes to brand equity.…”

Section: Discussionsupporting

confidence: 81%

“…So brand awareness is lacking and it does not support the link between brand awareness and brand loyalty. The path from brand awareness to brand equity has also been recognized as a brand-specific phenomenon in previous studies (Konecnik & Gartner, 2007). These researchers found that a brand's high awareness does not always lead to higher levels of brand equity.…”

Section: Discussionmentioning

confidence: 80%

“…Since then, branding researchers have started to highlight various issues pertaining to destination brands. A number of studies supported the notion that core branding principles can be replicated to investigate destination brands (Konecnik & Gartner, 2007). Although some significant research has been performed to unearth the nuances of destination brands, this field within the discipline of marketing is still in its infancy (Pike, Bianchi, Kerr, & Patti, 2010).…”

Section: Introductionmentioning

confidence: 97%

“…A lesser focus of destination marketers on promotion through brand activities such as events can also lead to lower levels of brand awareness, which can affect brand equity (Hudson & Ritchie, 2009). Therefore, the path from brand awareness to brand loyalty can vary according to the destination brand under study, and this must be considered by destination branding researchers (Konecnik & Gartner, 2007).…”

Section: Brand Awarenessmentioning

confidence: 99%

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Brand Equity of Lahore Fort as a Tourism Destination Brand

2015

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Brand equity do Forte Lahore como uma marca de destino turístico Brand equity del Fuerte Lahore como una marca de destino turístico ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort's overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort's brand performance.KEYWORDS | Customer-based brand equity, destination-branding, Lahore Fort, brand equity, Pakistan. RESUMO RAE-Revista de Administração de Empresas | FGV-EAESP

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Section: Discussionsupporting

confidence: 81%

Section: Discussionmentioning

confidence: 80%

Section: Introductionmentioning

confidence: 97%

Section: Brand Awarenessmentioning

confidence: 99%

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Brand Equity of Lahore Fort as a Tourism Destination Brand

2015

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“…DI is a set of impressions, ideas, expectations and emotional thoughts an individual has of a specific place. Gartner (1989;1994); Echtner & Ritchie (1993);Dann, (1996); Pike & Ryan, (2004); Tasci, Gartner, & Cavusgil (2007); ; Konecnik & Gartner, (2007); Stepchenkova & Mills, (2010) DI is a multi-attribute concept; DI consists of cognitive, affective and conative components. DI is a complex combination of various products and associated attributes.…”

Section: Destination Imagementioning

confidence: 99%

Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

et al. 2016

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This research examines the complex relationship between components of images of destinations and behavioral intentions, incorporating two pivotal constructs that have not been explored in the related literature, namely holistic image and personal normative beliefs (PNBs). Previous studies incorporating destination images as predictors of intention to revisit have mostly investigated their direct effect. This research integrates holistic image as a mediator and PNBs as a moderating variable. The findings verify the mediating role of holistic image for predicting tourists’ intentions to revisit a destination, supporting a model that incorporates a partial effect and two indirect mediations. Interestingly, only affective and conative images contribute to the prediction of tourists’ intentions to revisit a destination through the holistic image towards this destination. Moreover, PNBs moderate the effect that conative destination images have on tourists’ holistic images. Practically, the research sheds light to factors that affect tourists' tendency to select a tourism destination, which can serve as a basis for tailoring the effective positioning of destinations

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Valuing Tourist Destinations: an Oaxaca‐Blinder Approach

Raya

2012

Journal of Tourism Research

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Destination branding influences destination selection process and future tourist behaviors. However, measuring brand equity is difficult in the case of tourist destinations. The aim of this paper is to determine which part of the price of a tourist service can be explained by differences in characteristics and which part can be explained by differences in destination branding. Data from Catalonia, Valencia, the Balearic Islands and Languedoc‐Roussillon are used as well as the Oaxaca‐Blinder decomposition method. More than a half of the gap (between prices paid by French and Spanish tourists for an equivalent hotel) can be attributed to destination branding. Copyright © 2012 John Wiley & Sons, Ltd.

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Customer-based brand equity for a destination

Cited by 589 publications

References 51 publications

Brand Equity of Lahore Fort as a Tourism Destination Brand

Brand Equity of Lahore Fort as a Tourism Destination Brand

Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

Valuing Tourist Destinations: an Oaxaca‐Blinder Approach

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