Customer 360° Method: Assessment of Customers in Fitness Centres

Fernández, Jerónimo García; Gómez-Millán, María Rocío Bohórquez; González, Alfonso Javier García

doi:10.1007/978-3-319-63907-9_4

Sports Management as an Emerging Economic Activity 2017

DOI: 10.1007/978-3-319-63907-9_4

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Customer 360° Method: Assessment of Customers in Fitness Centres

Jerónimo García Fernández

María Rocío Bohórquez Gómez-Millán

Alfonso Javier García González

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Customer 360° Method: Assessment of Customers in Fitness Centres

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References 38 publications

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