Current Status and Future Directions in the Adventure Tourism Industry

Ewert, Alan; Jamieson, Lynn M.

doi:10.1016/b978-0-08-044000-2.50010-9

Cited by 29 publications

(29 citation statements)

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“…(Swarbrooke et al, 2003, p. 4). The most commonly enlisted means of discriminating between different aspects of this diverse market segment is the 'hard'-'soft' dimension, although classifications vary from author to author (Hill, 1995;Cloke and Perkins, 1998;Ewert and Jamieson, 2003;PATA, 2003;Ryan and Trauer, 2004). For the purpose of this research, Hill's (1995) characterisation is useful as it addresses the central themes in the context of adventure tourism:…”

Section: Adventure Tourismmentioning

confidence: 99%

“…As such, adventure tourism is commented by Callander and Page (2003) to be a burgeoning segment of the international tourism industry, whereas Ewert and Jamieson (2003) recognise it as 'one of the newest and fastest growing sectors of the tourism industry ' (p. 81). Indeed, Cloke and Perkins (1998, p. 186) even speak of 'the explosion of adventure tourism'.…”

mentioning

confidence: 96%

“…Yet despite the fact that it is laden with high expectations, academic and industry understanding of the adventure sector and the broader adventure phenomenon is modest and fragmented. This is in part due to adventure tourism only recently establishing itself as an academic line of inquiry (Ewert and Jamieson, 2003), but more significantly because it is a very complex and dynamic tourism phenomenon. Swarbrooke et al (2003, p. 5) allude to the level of novelty that adventure tourism offers both the business and study of tourism, and emphasises the consequential need to explore this phenomenon in greater depth:…”

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confidence: 99%

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Selling adventure tourism: a distribution channels perspective

Schott

2007

Journal of Tourism Research

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This paper examines the distribution channels structure as well as the underlying factors influencing the most prominent channel choices within the adventure tourism industry. It is based on in-depth interviews with adventure tourism operators in Queenstown, New Zealand. The findings suggest that the distribution structure is similar to other attraction sectors and that business size has some bearing on the 'length' of the distribution chains. However, regardless of business size, the sector places a clear priority on 'at destination' distribution, and the factors underlying this choice were found to be varied and reflective of both sector-specific demand and supply characteristics.

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Section: Adventure Tourismmentioning

confidence: 99%

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confidence: 96%

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confidence: 99%

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Selling adventure tourism: a distribution channels perspective

Schott

2007

Journal of Tourism Research

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“…A combination of exotic locations, natural environments, and activities that have an element of risk provide an interesting and challenging business opportunity. ( Ewert & Jamieson, 2003) The amount of research on all areas of this topic can be slim, and when it comes to the managerial aspects of the industry, there is nearly no research information or data. This is backed up by Ewert and Jamieson (2003), who states: "It should be noted that Adventure Tourism as an academic line of inquiry is a relatively recent entry."…”

Section: The Current State Of Researchmentioning

confidence: 99%

Adventure Tourism Management

Buckley¹

2011

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Abstract:Adventure tourism management is one of the fastest growing sectors in the tourism market, and while much is known about the rapid expansion of this niche as well as the consumers of it, little is known about its management side. This study seeks to discover why managers enter this industry and what keeps them here, while also gathering demographic data. The data gathered from this study will help flesh out the little information there currently is about the managerial aspect of the industry. The results of this study can be used to better recruit and train future employees, a vital aspect for such an expansive industry. To gather the data necessary for this study, a questionnaire was sent out to adventure tourism operators around the globe. This study also illustrated that managers stay with the industry because they enjoy their jobs and the industry they're in. The data gathered also helps show that many entrepreneurs in the industry can be classified as lifestyle entrepreneurs. This research has gathered previously unknown insights to the industry. The data gathered shows the driving factors behind those running the industry, and helps shed light on what could be done to further improve the work they do.

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“…Adventure tourism consists of air, sea and land-based activities (Hall, 1992;Fennel, 1999;Page et al, 2005;Gajda, 2008). Adventure tourism is also categorised into two basic types which is hard and soft adventure (Hill, 1995;Millington & Locke, 2001;Ewert & Jamieson, 2003: Miller, 2003Patterson & Pan, 2007). Soft adventure can be defined as adventure activities that require low level of risk, low physical effort and obligation.…”

Section: Adventure Tourismmentioning

confidence: 99%

Investigating the Motivation of Baby Boomers for Adventure Tourism

Naidoo

Ramseook‐Munhurrun

Seebaluck

et al. 2015

Procedia - Social and Behavioral Sciences

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Adventure tourism has become the centre of interest for baby boomers in today's world. The baby boomers, those born between 1946 and 1964 are now starting to participate in new activities such as hiking, diving, surfing, mountain climbing and riding in different destinations worldwide. The baby boomers' needs and interests are changing as they have become healthier and wealthier than in previous years. The aim of this study was to assess the motivations of baby boomers to participate in adventure tourism. A survey was conducted to better understand the adventurers' motivational behaviour. The push and pull factors which influence baby boomers in their choice were examined. A quantitative study was conducted through the use of a questionnaire and the target population was both locals and tourists. Findings show that the most important push factors identified were fun and enjoyment, relieve from stress and tension, escapism, relaxation, change and novelty while the pull factors were the attractiveness of the physical environment and better health. The findings also suggest that more research on the motivation of baby boomers should be undertaken as this will assist business operators and destination marketers to better meet the needs and expectations of this niche segment.

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Current Status and Future Directions in the Adventure Tourism Industry

Cited by 29 publications

References 5 publications

Selling adventure tourism: a distribution channels perspective

Selling adventure tourism: a distribution channels perspective

Adventure Tourism Management

Investigating the Motivation of Baby Boomers for Adventure Tourism

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