Current State and Development Perspectives of Media Economics / Media Management Research

Wirtz, Bernd W.; Pistoia, Adriano; Mory, Linda

doi:10.1080/16522354.2013.11073564

Cited by 23 publications

(3 citation statements)

References 9 publications

(6 reference statements)

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“…Additionally, programming must also reflect diversity. A trend in academic circles is that the study of media management should now progress from conceptual studies to empirical research and then to strategic management (Wirtz et al, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The optimum deployment of distribution channels and content genres, referred to as portfolio management, is now a major management priority. This approach to optimizing the combination (portfolio) of a mix of products and businesses will result in the most efficient strategic allocation of management resources (Picard, 2005;Oliver, 2013;Wirtz, Pistoia, & Mory, 2013;Nissen, 2013;Candel, 2014;Lowe & Martin, 2014). PSB management has been described a "less tempting area of study" (Nissen, 2013, p. 69), but nevertheless "a worthy focus for scholarly research" (Glowacki & Jackson, 2014;Nissen, 2013, p. 70).…”

Section: Introductionmentioning

confidence: 98%

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Evaluating the Product Portfolio of NHK, the Japanese Public Service Broadcaster: A Propensity Score Matching Approach

Ichikawa

Tsuji

2016

International Journal on Media Management

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Public service broadcasters (PSBs) around the world are restructuring their constituencies to meet the new challenges of increasing media diversification. New PSB management approaches include the diversification of transmission channels and development of contents. The optimum deployment of distribution channels and content genres, referred to as Portfolio Management, is now a major management priority and will provide the most efficient strategic allocation of management resources. In this article, we take NHK (Nippon Hoso Kyokai), Japan's PSB, as a research target and analyze and evaluate its portfolio management. NHK has introduced the Value for Money (VFM) index through the measurement of WTP (Willingness to Pay), and has initiated channel-genre matrix management. This study aims to estimate the WTP of viewers' reception fees from viewer surveys, and then distribute these WTP values to the channel-genre matrix. We then use Propensity Score Matching (PSM) to evaluate how NHK's channel-genre matrix management is oriented toward public service value by dividing the sample population into high citizen orientation and low citizen orientation groups, and examining how the distributed WTP to genres differs between the two groups.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 98%

Evaluating the Product Portfolio of NHK, the Japanese Public Service Broadcaster: A Propensity Score Matching Approach

Ichikawa

Tsuji

2016

International Journal on Media Management

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“…Recently, these two basic approaches for media companies are supplemented by the contemplation of business models (Wirtz, 2000;. Thus, business models, value chains and competencies are accorded a special significance for both research and practice in media management (Wirtz, Pistoia & Mory, 2013). Many researchers in the field of media management consider these three approaches as standalone concepts.…”

Section: Palabras Clavementioning

confidence: 99%

Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective

Wirtz¹

2014

Pacla

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Business models, value chains and competencies are of paramount importance for the achievement of competitive advantages in media companies. In the field of media management researchers usually discuss these terms generically and isolated from each other. This paper focuses on an integrated management view of business models, value chains and competencies and analyzes these concepts in a media specific management context.

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Foundations of Media Management

Wirtz

2020

Springer Texts in Business and Economics

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Current State and Development Perspectives of Media Economics / Media Management Research

Cited by 23 publications

References 9 publications

Evaluating the Product Portfolio of NHK, the Japanese Public Service Broadcaster: A Propensity Score Matching Approach

Evaluating the Product Portfolio of NHK, the Japanese Public Service Broadcaster: A Propensity Score Matching Approach

Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective

Foundations of Media Management

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