Culture-Based Market Segmentation

McIntyre, Roger P.; Meloche, Martin S.; Lang, Jane M.

doi:10.1300/j037v02n01_04

Cited by 9 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In other words, according to Han et al (2011), female hotel guests were more likely to recommend and pay more for a green hotel. According to various studies (e.g., Banerjee, McKeage, 1994;Laroche et al, 2001;McIntyre et al, 1993;Roberts, 1996), women are more likely than males to be environmentally sensitive and to regularly have environmentally good intents while making purchases. The current findings were inconsistent with previous research about gender differences in eco-friendly behaviors.…”

Section: Discussionmentioning

confidence: 99%

A study of tourist's motivation, intention and willingness to pay premium for ecotourism

Costa,

Honorina

2023

Turizam

View full text Add to dashboard Cite

The tourism business has grown dramatically in recent years. The tourism industry contributes significantly to a country's economic development as it provides various employment generation opportunities. Goa, India's smallest state, is a popular tourist destination that draws visitors from all over the world. Numerous people in Goa, particularly those living around the coast, earn their livelihood by engaging in tourism related activities. The sun and sand of Goa are well-known. It is surrounded by natural beauty and includes a variety of heritage sites, churches museums and temples. Goa is promoted internationally as a beach tourism resort that has reached its peak. As a result, there is a need to promote additional tourism options. The current research focuses on Goa's ecotourism. An attempt is made to identify latent motivational factors. Latent motivational factors were identified and categorised. Exploratory Factor Analysis and Chi square test were employed to analyse the data. This study also aimed to investigate how demographic characteristics affect travellers' intentions to engage in ecotour-ism and their willingness to spend more on ecotourism. The study revealed that demographic considerations have no bearing on tourists' desire to participate in ecotourism. Tourists' willingness to spend more for ecotourism is also unaffected by demographic factors.

show abstract

Section: Discussionmentioning

confidence: 99%

A study of tourist's motivation, intention and willingness to pay premium for ecotourism

Costa,

Honorina

2023

Turizam

View full text Add to dashboard Cite

show abstract

“…Gender also plays a role in consumption, and the behavioral standards based on the social theory previously mentioned [20]. According to the results of the previous research, women are more aware of environmental issues [25,26]. Age is also an important indicator of consumer behavior to research.…”

Section: The Effect Of the Demographic Characteristics On Inelocmentioning

confidence: 97%

“…The differences in gender based on the social theory have also been studied in consumer behavior. As a result, in general, women care more about others' welfare [25], and are more concerned about the environment compared to men [26].…”

Section: Relevant Theoriesmentioning

confidence: 99%

See 1 more Smart Citation

Are Customers Willing to Pay More for Eco-Friendly Edible Insect Restaurants? Focusing on the Internal Environmental Locus of Control

2022

View full text Add to dashboard Cite

This study examines the effect of the internal environmental locus of control, which includes green consumers, environmental activists, environmental advocates, and recyclers, in regard to the green image of edible insect restaurants. This study additionally investigates how the green image of edible insect restaurants affects the willingness to pay more. Lastly, this study explores the differences of the internal environmental locus of control, which were based on the demographic characteristics. A total of 448 samples were used for the final statistical analysis. The results of the data analysis indicate that two dimensions of the internal environmental locus of control, which include recyclers and environmental activists, have a positive influence on the green image of edible insect restaurants, and they in turn positively affect the willingness to pay more. In terms of difference analysis, all four concepts of INELOC indicated statistical differences according to age. In addition, significant differences of the mean value of recyclers and environmental advocates were found in age. There were also significant differences in the education level for the groups of green consumers. There were significant differences in green consumers, environmental advocates, and environmental activists based on marital status. Lastly, there were significant differences of the mean values of environmental advocates in monthly income.

show abstract

“…Moreover, the prevalent gender for the above description was the female one, proving to be more likely than men to act in an eco-friendly manner. The idea was later on reinforced by many studies [63,[88][89][90][91]. Diamantolopous and others [92] also concluded that women have a closer relation to the environment and often demonstrate eco-friendly behaviors and, if married, usually influence their husbands to adopt the same behavior [85].…”

Section: Person-related Factorsmentioning

confidence: 99%

Decision-Making Factors in the Purchase of Ecologic Products

et al. 2022

View full text Add to dashboard Cite

This paper attempts to empirically investigate the main variables that might exert a significant influence over the green purchase decisions of a Romanian consumer. An online survey was conducted on a sample of 915 individuals. The objectives of the study aim to evaluate the influence of different types of variables (related to the person, the environment, the product and the reference group) on the decision to purchase green products. For data analysis, both descriptive statistics measurements and a logit regression model were used. One of the most important findings shows that there is a significant and positive relationship between environmental factors (e.g., pollution reduction, greenhouse effect reduction) and the decision to purchase organic products; furthermore, Romanian consumers are less willing to pay high prices for green products. By offering important information on new variables relevant for a deeper understanding of a consumer located in a green emerging market such as Romania, this study may be useful for both academics and companies that could be interested in entering new local markets.

show abstract

Culture-Based Market Segmentation

Cited by 9 publications

References 0 publications

A study of tourist's motivation, intention and willingness to pay premium for ecotourism

A study of tourist's motivation, intention and willingness to pay premium for ecotourism

Are Customers Willing to Pay More for Eco-Friendly Edible Insect Restaurants? Focusing on the Internal Environmental Locus of Control

Decision-Making Factors in the Purchase of Ecologic Products

Contact Info

Product

Resources

About