2008
DOI: 10.1002/pa.290
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Cultural theory in use: the intersection of structure, process and communication in business practice

Abstract: Examining and understanding the culture of 200+ countries to determine how business is conducted in those countries is a daunting and overwhelming prospect. By combining theories of culture, it is possible to create a Classification Of Cultures Model using Time, Task and Relationship concepts. However, this model does not suggest how to adapt when conducting business in a particular political/economic environment. Continua of cultural elements related to conducting business are created based upon structural el… Show more

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Cited by 9 publications
(6 citation statements)
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“…It is the expression and meaning a group of people give to them identify and define themselves as people: that is, who they are, what they are, and what they believe in. Schuster and Copeland (2008) affirm that culture is a total way of life held in common way by a group of people. Learned similarities in speech, language, behaviours, ideology, religion, livelihood, technology, value system and society bind people together in a culture.…”
Section: Theoretical Frameworkmentioning
confidence: 96%
“…It is the expression and meaning a group of people give to them identify and define themselves as people: that is, who they are, what they are, and what they believe in. Schuster and Copeland (2008) affirm that culture is a total way of life held in common way by a group of people. Learned similarities in speech, language, behaviours, ideology, religion, livelihood, technology, value system and society bind people together in a culture.…”
Section: Theoretical Frameworkmentioning
confidence: 96%
“…That is, through culture people express and define who they are, what they are and what they believe in. Schuster and Copeland (2008) attest that culture is a total way of life held in common way by a group of people. Learned similarities in language, in speech, behaviours, ideology, livelihood, technology, value system and society bind people together in a culture.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…It may also suggest, however, that younger, start-up companies are more willing to take advantage of outsourcing relationships and may be more proactive in seeking out these kinds of opportunities that have become more available in recent years. (Khan & Azeem, 2014) (Schuster & Copeland, 2008).…”
Section: Further Discussionmentioning
confidence: 99%
“…For example, South and Central America, while not exactly like North America, contains considerable alignment, where working behavioural differences are moderate and more aligned than other common outsourcing countries such as India and China. (Schuster & Copeland, 2008).…”
Section: Further Discussionmentioning
confidence: 99%
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