“…Earlier reports have also proposed that to increase the appeal of health promotion activities, activities need to be modified to the unique sociodemographic characteristics of the community (Kong, Tussing-Humphreys, Odoms-Young, Stolley, & Fitzgibbon, 2014) and cognizant of considerations such as time and financial restrictions (Conn, Chan, Banks, Ruppar, & Scharff, 2013). Earlier marketing research has also recommended that although intimidating for some (Miller & Miller, 2010), ideally, activities to increase physical activity participation among minorities should be group-focused, hands-on, purposeful, and inclusive of more than family and friends (Van Duyn et al, 2007).…”