Abstract:Tourism is one of Indonesia's leading sectors that has been seriously affected by the pandemic. This study aims to describe participatory culture in digital tourism marketing communication channels during the pandemic, through Instagram social media channels from micro-influencers, that focus on three priority tourism destinations that have been set by the government. By using the Participatory Media Culture Theory from Henry Jenkins, it is further studied how consumers and producers create cultural artifacts … Show more
“…Meanwhile, research with a qualitative approach that examines the interactions that occur between influencers and their followers is a study entitled "Participatory Culture in Tourism Digital Marketing Communication Channels" written by Riris Loisa et al (2021) from the Faculty of Communication Sciences, Tarumanagara University. In this research with the netnography method, it describes the participatory culture in digital tourism marketing communication during the pandemic, through the Instagram social media channel of microinfluencers with their followers.…”
Section: Cyber Culturementioning
confidence: 99%
“…In this research with the netnography method, it describes the participatory culture in digital tourism marketing communication during the pandemic, through the Instagram social media channel of microinfluencers with their followers. The analytical knife used is Participatory Media Culture Theory from Henry Jenkins, to examine the content of three microinfluencer Instagram accounts (Loisa et al, 2021).…”
The tourism industry in Indonesia has been growing rapidly for a long time. Although the pandemic Covid-19 has passed now, the presence of social media influencers (SMI) in the tourism sector still exists because their existence is considered effective in promoting Indonesian tourism. They can discuss travel activities, tourist destinations or just give appreciation through emojis in the comment space. Therefore, the purpose of this study is to describe the interactions that occur between different SMI characters and their followers through posts and comments uploaded on Instagram from January to March 2023. This period was chosen because it was the momentum of the revival of Indonesian tourism after the pandemic. The research approach used is qualitative with a virtual ethnography research method, with data collection techniques in the form of observation and online data collection. The data analysis techniques used are: 1) Elicitation stage which is the collection of raw data; 2) Reduction stage which consists of 3 stages, namely: Selection-Coding-Clustering; and 3) Visualization stage. Data collection of comments was carried out using the IGCommentExporter program, meanwhile data analysis conducted by Voyant Tools program. Furthermore, the discussion themes that emerged from the findings will be discussed with the concept of Cyberculture that has been discussed previously. The unit of analysis used in this research is the text message in the comment section of the Instagram accounts of two top female travel influencers in Indonesia @medinakamil and @puanindya. By using the concept of Cyberculture, this research concludes that the interaction that occurs between travel influencers and their followers is based on the followers' interest in the influencer's figure itself and also the online friendliness that displays in the comments column.
“…Meanwhile, research with a qualitative approach that examines the interactions that occur between influencers and their followers is a study entitled "Participatory Culture in Tourism Digital Marketing Communication Channels" written by Riris Loisa et al (2021) from the Faculty of Communication Sciences, Tarumanagara University. In this research with the netnography method, it describes the participatory culture in digital tourism marketing communication during the pandemic, through the Instagram social media channel of microinfluencers with their followers.…”
Section: Cyber Culturementioning
confidence: 99%
“…In this research with the netnography method, it describes the participatory culture in digital tourism marketing communication during the pandemic, through the Instagram social media channel of microinfluencers with their followers. The analytical knife used is Participatory Media Culture Theory from Henry Jenkins, to examine the content of three microinfluencer Instagram accounts (Loisa et al, 2021).…”
The tourism industry in Indonesia has been growing rapidly for a long time. Although the pandemic Covid-19 has passed now, the presence of social media influencers (SMI) in the tourism sector still exists because their existence is considered effective in promoting Indonesian tourism. They can discuss travel activities, tourist destinations or just give appreciation through emojis in the comment space. Therefore, the purpose of this study is to describe the interactions that occur between different SMI characters and their followers through posts and comments uploaded on Instagram from January to March 2023. This period was chosen because it was the momentum of the revival of Indonesian tourism after the pandemic. The research approach used is qualitative with a virtual ethnography research method, with data collection techniques in the form of observation and online data collection. The data analysis techniques used are: 1) Elicitation stage which is the collection of raw data; 2) Reduction stage which consists of 3 stages, namely: Selection-Coding-Clustering; and 3) Visualization stage. Data collection of comments was carried out using the IGCommentExporter program, meanwhile data analysis conducted by Voyant Tools program. Furthermore, the discussion themes that emerged from the findings will be discussed with the concept of Cyberculture that has been discussed previously. The unit of analysis used in this research is the text message in the comment section of the Instagram accounts of two top female travel influencers in Indonesia @medinakamil and @puanindya. By using the concept of Cyberculture, this research concludes that the interaction that occurs between travel influencers and their followers is based on the followers' interest in the influencer's figure itself and also the online friendliness that displays in the comments column.
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