Cultural influences on consumer satisfaction with impulse and planned purchase decisions

Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers

“…For example, people from more collectivistic cultures are more likely to be susceptible to normative influence than those from individualistic cultures (Lee & Kacen, 2008), and thus use luxury brands in order to be more socially acceptable to others (Yim, Sauer, Williams, Lee, & Macrury, 2014). Because France is a more interdependent culture, French teens should see themselves as integral parts of collectives, such as family and friends (Hofstede, 2001).…”

Analysis of shopping preference and satisfaction with airport retailing products

“…Rendon's (2003) analysis, for example, found that men often need to be invited to touch a product and like to read product information, while women are likely to pick up a product without prompting and may relate to a product on a more personal level. Lee and Kacen (2008), in discussing the interaction between purchase type, purchase situation, and culture, found that collectivist consumers are more susceptible to the opinions of their family and friends than individualist consumers. Here, consider age, gender, income, waiting time, trip purpose, companion, and trip frequency abroad as the potentially demographic key influences.…”

A manifesto for neuromarketing science

“…Nevertheless, the very fact that purchase behavior is not a simple binary social response -that is, you see an advertisement and then buy the product -renders attempts to identify its single location moot (cf. Lee and Kacen, 2008). However, there is method to this apparent madness because, quite conversely, the pursuit of the ''buy button in the brain'' also offers us the chance to engage in a Faustian pact of sorts.…”