Cultural impact on mobile banking use – A multi-method approach

Picoto, Winnie Ng; Pinto, Inês

doi:10.1016/j.jbusres.2020.10.024

Cited by 45 publications

(37 citation statements)

References 45 publications

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“…Uncertainty avoidance has also been studied as a moderator of the relationship between leadership behavior and innovative work, suggesting a stronger correlation in high uncertainty avoidance cultures [67]. With samples drawn from India, the United States, Brazil and the United Kingdom, a separate study [68] found that uncertainty avoidance moderated the relationship between intention to use mobile banking and its actual use, with a stronger relationship found in higher uncertainty avoidance cultures. Another study [69] conducted with participants from a high uncertainty avoidance culture (Turkey) and a low uncertainty avoidance culture (Malaysia) found that the cultural dimension had an influence on customer loyalty.…”

Section: Covid-19 and The Cultural Dimension Of Uncertainty Avoidancementioning

confidence: 99%

Culture and COVID-19: Impact of Cross-Cultural Dimensions on Behavioral Responses

2022

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The global pandemic of COVID-19 has impacted every sphere of human life across all nations of the world. Countries adapted and responded to the crisis in different ways with varied outcomes and different degrees of success in mitigation efforts. Studies have examined institutional and policy-based responses to the pandemic. However, to gain a holistic understanding of the pandemic response strategy and its effectiveness, it is also important to understand the cultural foundations of a society driving its response behavior. Towards that end, this entry focuses on a few key cultural dimensions of difference across countries and proposes that national culture is related to the protective behavior adopted by societies during COVID-19. The cultural dimensions examined in relation to COVID-19 include the dimensions of individualism vs. collectivism, power distance, uncertainty avoidance, masculinity and femininity, and future orientation. Inferences are drawn from academic research, published data, and discernible indicators of social behavior. The provides pointers for each dimension of culture and proposes that cultural awareness be made an important element of policy making while responding to crises such as COVID-19.

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Section: Covid-19 and The Cultural Dimension Of Uncertainty Avoidancementioning

confidence: 99%

Culture and COVID-19: Impact of Cross-Cultural Dimensions on Behavioral Responses

2022

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“…It has materialized a novel platform for fulfilling consumers' diverse habitual wants (Skeldon, 2011). Keeping into thought the significance of this marvel in the consumers' lifestyle, financial institutions have consistently invested significant resources in this business as a result of which "mobile banking applications" are sprouting as a novel retail medium for banks (Malaquias & Hwang, 2018, Picoto & Pinto, 2021. It has offered various standards such as omnipresence, personalization, adaptability, spread, and other imperatives that were less predominant in the traditional digital banking channels (Geo et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…Although the degree of mobile banking adoption has been expanding throughout the last few years, it has yet to be copiously implemented as the novel payment inclination in India (Liebana-Cabanillas et al, 2020;Singh et al, 2020). The people are hesitant in adopting m-banking on the grounds that developing countries like India have not redesigned their telecom and banking foundation which supports mobile banking (Picoto & Pinto, 2021). Besides, the lack of financial literacy, financial exclusion, complex technology structure, and the perception of online fraud are also contributing factors to the high rate of non-adoption of this service in India (Kumar et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…In addition, the extant literature also establishes that the prime models and theories centering on innovation acceptance and acknowledgment have risen out of and developed in western nations with cutting-edge economies. Since maximum m-banking investigations have utilized a broad scope of systems and strategies, there is a pestering requirement of a coordinated model for attributes influencing intention to embrace m-banking through combining and synchronizing the constructs of the most popular models of innovation adoption particularly in the context of developing nations (Liebana-Cabanillas et al, 2020;Picoto & Pinto, 2021;Shankar & Rishi, 2020). Undoubtedly, if we have to comprehend meticulously, such integrated models can clarify and envisage users' actions in nations with the maximum populace (Khosrow-Pour, 2017).…”

Section: Introductionmentioning

confidence: 99%

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Emerging Market & Mobile Technology Usage: Evaluating intention to use Mobile Banking in India

Hassan¹,

Nika²

2022

Gurukul Business Review

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Purpose: This paper aims to explore the determinants that influence the intention to adopt Mobile banking services among the users of Northern India. Design/methodology/approach - Using the Purposive sampling, a sample of 403 users provided opinions about their intention to adopt Mobile Banking services. Findings - Using Structural Equation Modeling (SEM), the responses were analyzed, and the outcome uncovered that seven dimensions impact users' expectation to recognize mobile banking while two determinants have a negative impact. Research limitations/implications - This study was none less than an exception. The main limitation of the study was that respondents were selected from urban areas. Likewise, only the users of Mobile Banking were considered while non-users were not considered and the last being that the findings drawn from this investigation are based on cross-sectional data. Future studies should implement longitudinal studies. Practical implications - This study will serve as a base for the banks as far as understanding user needs are concerned. Besides, it will help the banks to devise the strategies as far as the successful implementation of Mobile Banking is concerned. Further, this study will provide insight into what banks should do if they have to improve the adoption rate of mobile banking. Originality/value - This paper is a maiden attempt that investigates the determinants of mobile Banking adoption as far as users of the Northern part of the country are concerned.

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“…A worthwhile exchange exists between the fields of information technology and organizational studies (Orlikowski & Barley, 2001). As a result, numerous studies of cultural influence in different spheres of business were carried out: in tourism (Huanga & Crotts, 2019;Mazanec et al, 2015), banking, and finance (Laitinen & Suvas, 2016;Picoto & Pinto, 2021) and so on.…”

Section: Introductionmentioning

confidence: 99%

How Covid-19 Pandemic Reshaped Cultural Environment in Italy and Ukraine: Facebook Content Analysis

Кочкіна

Riccardi

2021

JTM

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The need to incorporate cultural aspects into business practice is long-standing. The cultural environment in Ukraine and Italy was reshaped, especially during the Covid-19 pandemic. Social networks reflected such transformation both at the personal level and in the business activities of national companies on Facebook, Twitter, Instagram, and other media. Facebook pages were analyzed as the most popular social platform in Ukraine and Italy to reveal these changes. Content analysis of countries' leaders in retail, e-commerce, and service was carried out, namely EVA, Rozetka, and Nova Noshta for Ukraine; and Conad, Bottega Verde, and Italo Treno for Italy. Two-phase desk research was conducted with ten research questions for each cultural dimension encoded in a binary system. The research has shown that Ukrainian business still manifests collaborative problem solving, compliance with social standards, and the value of human life. It demonstrates a low level of power distance and uncertainty avoidance. Ukraine is gradually changing its paradigm of thinking to a more hedonic and individualistic similar to Western Europe. In contrast, Italy shows less respect for power in all its manifestations and a greater willingness to take risks than before. The country has become less goal-oriented, restrained, and masculine but more collectivistic.

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Cultural impact on mobile banking use – A multi-method approach

Cited by 45 publications

References 45 publications

Culture and COVID-19: Impact of Cross-Cultural Dimensions on Behavioral Responses

Culture and COVID-19: Impact of Cross-Cultural Dimensions on Behavioral Responses

Emerging Market & Mobile Technology Usage: Evaluating intention to use Mobile Banking in India

How Covid-19 Pandemic Reshaped Cultural Environment in Italy and Ukraine: Facebook Content Analysis

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