Cultural Heritage, Tourism and the Sustainable Development of the Local Communities: The Case of the Saxons’ Fortified Churches of Transylvania

Vegheș, Călin; Popescu, Ioana

doi:10.1007/978-3-030-01878-8_34

Cited by 2 publications

(1 citation statement)

References 8 publications

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“…Istudor et al [17] noted that migration to EU member states plus the United Kingdom is also directly influenced by "the achievement of the sustainable development goals" of countries. Romanian cultural heritage is "a proud remembrance of the heritage conveyed" [103] and of the sustainable environment [19]. Pirosca et al [18] noted that some universities in Romania adopt a sustainability strategy in order to make a difference, which led to the development of the country's image.…”

Section: Hypotheses Developed From the Literaturementioning

confidence: 99%

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

et al. 2022

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The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by applying two hypotheses. These hypotheses were tested on 689 respondents, mainly from Romania. This marketing communication analysis indicated that persuasion had more value for customers when ethical rhetorical arguments, dialects, poetry, essays, poems, and fairy tales were linked to a country’s culture, such as tradition, national values, and heritage, or were combined with art, such as paintings, sculptures, and music. The results demonstrated that artistic communication influenced consumer behavior positively, having a sustainable effect on the country of origin.

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Section: Hypotheses Developed From the Literaturementioning

confidence: 99%

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

et al. 2022

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Country Brand as an Important Phenomenon of Modern Society

Madan

2024

Proceedings of the International Conference on Business Excellence

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The county brand in terms of valuing consumer well-being is essential to the brand-building process and is especially significant in today's globally interconnected environment. The purpose of this study is to evaluate the national initiatives and country product-origin on consumer-centered country brands. The research strategy was based on a quantitative and qualitative approach. The findings highlight the emergence of place branding, national initiatives, and country product origins in national areas. The study of country brands in the context of communication studies extends to tourism and cultural studies. The study's limitations included the fact that it was limited to countries on the inside. A broader study to represent the circumstances of other emerging countries was proposed. The contributions, both practical and theoretical, address the many-faceted complexity of the evaluated concepts, such as consumer-centered country brand, national identity, country brand, country image, and national reputation. There are several countries, including Eastern Europe, where the country's brand is still in the initial development stages. The practice of Romania might present the required knowledge of other country brands, and this study enables highlighting this aspect.

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Cultural Heritage, Tourism and the Sustainable Development of the Local Communities: The Case of the Saxons’ Fortified Churches of Transylvania

Cited by 2 publications

References 8 publications

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

Country Brand as an Important Phenomenon of Modern Society

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