Abstract:Objectives: The purpose of this paper is to present the conditions and possibilities of market reorientation of cultural heritage objects with respect to all the features of such objects including, inter alia, the historical, artistic and emotional values, forms of ownership, functions and previous market position. The author presents the main determinants and forms of "opening" the historical objects (antique properties) for existing and new markets through developing and widening the offering of services. Re… Show more
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