Cultural/Heritage Destinations: Tourist Satisfaction and Market Segmentation

Huh, Jin Won; Uysal, Muzaffer; McCleary, Ken W.

doi:10.1300/j150v14n03_07

Cited by 100 publications

(79 citation statements)

References 15 publications

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“…In a comparison of heritage and non-heritage tourists, Martin et al (2004) determined that age was the only difference between the two groups as "cultural heritage visitors were about 5 years older on average than other visitors" (p. 131). The visitors in the research undertaken by Huh et al (2006) had similar characteristics to the previous studies. They were generally middle aged with 60.3% between the ages of 38 and 57, and they had high levels of education, wherein 87.6% had at least a university degree.…”

Section: Heritage Touristssupporting

confidence: 56%

“…However, it is consistent with the observations made in Paulau-Saumell et al (2012). Furthermore, this trend can be seen in other, non-World Heritage specific studies which dealt with the creation of a demographic "type" of cultural heritage tourist (Chandler and Costello, 2002;Huh et. al., 2006: Kerstetter et.…”

Section: Resultsmentioning

confidence: 81%

“…The role of gender, or lack thereof, in the final study is more in line with its importance in terms of general heritage tourism segmentation (Huh et al, 2006;Nguyen and Cheung, 2014;Richards, 2007). The higher levels of education and general participation of middle-aged individuals in World Heritage tourism activities are also similar to the trends already noted in terms of the average heritage tourist.…”

Section: World Heritage Visitorsmentioning

confidence: 77%

“…This was also one of the few studies to provide demographic data related to the visitors' residences (domestic/foreign), and they discovered that domestic visitors were the largest group at the site, with only 4.5% coming from abroad. Nguyen and Cheung (2014) presented another study in which the visitors' residence was discussed, and their results contrasted those found in Huh et al (2006) as three-quarters of the sample was foreign in origin, with more than half arriving from Europe. In contrast to the other studies, they indicated that there was an even of international visitors distribution between the ages of 20 and 60, and between 20 and 40 for the domestic visitors, as opposed to a strong representation within the middle-aged category.…”

Section: Heritage Touristsmentioning

confidence: 91%

“…However, there is a significant difference between the residence of the visitors in relation to either general heritage or World Heritage sites. While heritage tourists are noted in Huh et al (2006) as being predominantly domestic in nature, World Heritage visitors appear to have a higher relative probability of being international tourists. Based on these noted similarities and differences within the existing literature, it will be interesting to note how well surveyed individuals within this work will coincide with these previously noted demographic characteristics.…”

Section: World Heritage Visitorsmentioning

confidence: 92%

See 4 more Smart Citations

Who visits World Heritage? A comparative analysis of three cultural sites

Adie

Hall

2016

Journal of Heritage Tourism

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Abstract:Heritage tourism is a growing segment of the modern tourism industry, and several studies have been undertaken to identify the individuals who participate in this type of tourism. These have indicated that heritage tourists, generally, are middle class, middle age, and well educated. However, despite their iconic role, there has been relatively little attention paid to profile of visitors to World Heritage Sites.This study aims to better understand the demography of this specific tourism segment through the use of survey-based research at three geographically-diverse World Heritage Sites: Independence Hall in the USA, Studenica Monastery in Serbia, and the Archaeological Site of Volubilis in Morocco. Through the use of descriptive statistics, several over-arching trends were noted among the three sites.World Heritage site visitors were found to be very well educated, but they did not have any similarities in relation to age, income, or residence, which contrasts the 'general' heritage tourist typology. However, there were several World Heritage specific trends. While this work is a snapshot of the three sites under study and thus is difficult to generalize, it provides the basis for more comprehensive demographic research on visitors to World Heritage sites.

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Section: Heritage Touristssupporting

confidence: 56%

Section: Resultsmentioning

confidence: 81%

Section: World Heritage Visitorsmentioning

confidence: 77%

Section: Heritage Touristsmentioning

confidence: 91%

Section: World Heritage Visitorsmentioning

confidence: 92%

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Who visits World Heritage? A comparative analysis of three cultural sites

Adie

Hall

2016

Journal of Heritage Tourism

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Towards an improved typology approach to segmenting cultural tourists

Bao

Huang

2018

Journal of Tourism Research

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This study aims to improve the cultural tourist typology methodology that uses cultural centrality and depth of cultural experience in its framework. Using a sample of Chinese tourists in Macau (n = 595) collected via questionnaire surveys, the study confirmed the determination effect of cultural centrality on depth of cultural experience. Subsequently, the study demonstrated an improved approach that eliminates such a determination effect in typology identification. Compared to McKercher's () approach, the improved typology presents a balanced segmentation of cultural tourists and distinguishes the segments more clearly in their sociodemographic characteristics. The improved typology generated more meaningful practical implications.

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Antecedents of a healthcare tourism satisfaction: A case of developing economy

Kumar

Singh

Modgil

2020

Journal of Public Affairs

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The focal intent of the study is to identify the vital determinants that bring satisfaction to health tourists along with their intent to visit the Indian region again. The theoretical construct is developed to demonstrate the association among different dimensions toward satisfaction. Through well designed questionnaire we analyzed 375 responses through structured equation modeling. Results of the study indicate that perceived quality of services offered drives the choice of a healthcare organization in foreign country and helps in satisfying the patient needs. Further, findings reveal that satisfaction of healthcare tourist does not lead to the intention of visiting again. The study presents implications for administrators, leaders and healthcare workers, that how they can contribute in enhancing the satisfaction of the healthcare tourist. The commitment of healthcare systems to service quality and qualified staff lead to healthcare tourist satisfaction. The study provides a base and reconfirm the healthcare tourism antecedents ranging from perceived quality, experience to treatment outcome.

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Cultural/Heritage Destinations: Tourist Satisfaction and Market Segmentation

Cited by 100 publications

References 15 publications

Who visits World Heritage? A comparative analysis of three cultural sites

Who visits World Heritage? A comparative analysis of three cultural sites

Towards an improved typology approach to segmenting cultural tourists

Antecedents of a healthcare tourism satisfaction: A case of developing economy

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