Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action

Harb, Ayman; Khliefat, Aahed; Alzghoul, Yahya A.; Fowler, Deborah; Sarhan, Nael Mosa; Eyoun, Khalid

doi:10.1080/08841241.2021.1958125

Cited by 8 publications

(13 citation statements)

References 76 publications

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“…travel behaviour) have found that R 2 values of 0.25 is considered high (Hair et al, 2017). Based on the results of this study, 36.2% of the variance in CTI was explained by exogenous variables, confirming the predictive validity of the TRA theoretical framework and demonstrating that the "TRA is open to deepening and expanding as suggested by different scholars" (Harb et al, 2021). Secondly, added constructs that have not been previously tested were identified to be important drivers of CTI, which address the gaps and establish the links between CT and CTI as well as PAT and CTI.…”

Section: Theoretical and Practical Implicationssupporting

confidence: 73%

“…TRA has a good predictive power for individual behaviour intention in various contexts (Sheppard et al , 1988). Some examples of studies where TRA has been applied are: intention to conserve water (Untaru et al , 2016), ecolabel product usage (Nadlifatin et al , 2016), intentions to watch e-sports (Xiao, 2020), environmentally sustainable apparel purchasing intention (Copeland and Zhao, 2020), intentions to attend university events (Harb et al , 2021) and hybrid gambling machines usage (Gainsbury et al , 2020) to name a few. The TRA has also been extensively used in hospitality and tourism, for example, travel intention of sports tourists (Song et al , 2021) and heritage tourists (Lee et al , 2021) and residents’ support for tourism (Çelik and Rasoolimanesh, 2021).…”

Section: Introductionmentioning

confidence: 99%

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The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

Shen

2022

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Purpose The purpose of this paper is to incorporate Chinese traditionality (CT) and patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of gender with the aim to provide a deeper understanding of why Chinese tourists choose to take domestic travels. Design/methodology/approach Data is collected from 370 Chinese tourists. Convenience sampling is used. Structural equation modelling is used to test the proposed hypotheses. Findings The results of this paper show that PAT is positively related to tourists’ attitudes (ATs) and Chinese domestic travel intention (CTI). Moreover, CT is found to influence PAT, ATs and subjective norms (SNs) directly, as well as CTI indirectly. However, the positive relationship between PAT and SNs is not supported. Additionally, the influence of PAT on CTI for females is significantly higher than that for males. Research limitations/implications The current paper adopts convenience sampling; data is collected using an online questionnaire which may cause sample bias and even reduce the reliability of the data. Future studies may adopt quota sampling based on the population of each province to gain more reliable data. Further research can consider including more constructs to better understand why Chinese people choose to travel domestically. Originality/value This paper is one of the first attempts to include PAT and CT within the TRA and contributes to the pool of literature on the TRA. It provides a comprehensive understanding of CTI. Second, PAT and CT are linked to the TRA, which expands the application of PAT and CT to the context of hospitality and tourism. Finally, the moderating role of gender contributes to the knowledge regarding the moderating effect between their respective relationships.

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Section: Theoretical and Practical Implicationssupporting

confidence: 73%

Section: Introductionmentioning

confidence: 99%

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

Shen

2022

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“…TRA is extensively used in different domains like coupon usage (Shimp & Kavas, 1984), prediction of drug and alcohol use (Laflin et al, 1994) etc. Recently, TRA has been used for modelling Golfers's revisit intention (Song et al, 2021), understanding student intention about student events (Harb et al, 2021), and observing students' choice in subject selection (Awadallah & Elgharbawy, 2021). Also, TRA is important to understand organic food consumption (Singh & Verma, 2017; Sparks & Shepherd, 1992).…”

Section: Review Of Literaturementioning

confidence: 99%

Applying the theory of reasoned action to examine consumers' attitude and willingness to purchase organic foods

Kumar

Gupta²,

Kumar

et al. 2022

Int J Consumer Studies

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The organic food market has emerged as a growing trend among consumers. The present study examines the relationship between Health Consciousness (HC), Organic Food Knowledge (OFK), Subjective Norms (SN), Price Perception (PP), Environmental Concern (EC), Attitude (ATT), Willingness to Purchase (WP), and Actual Buying Behaviour (ABB) towards organic food. Furthermore, the study explores the mediating effects of ATT and WP in the relationship between the aforesaid variables and ABB. The data was collected from 240 respondents using convenience sampling approach. The Structure Equation Modelling (SEM) using ADANCO 2.2 is used to test the hypotheses of the conceptual model proposed in the present study. The study found that the variables HC, OFK, SN, EC, ATT, WP significantly affect the ABB. Also, it is observed that EC is the strongest predictor of ATT, WP, and ABB in organic food purchase, whereas PP is the least influencing factor. Further, HC positively influences ATT and WP but shows a negative association with ABB. The antecedents HC, OFK, SN, PP, EC has shown a significant indirect effect on ABB among respondents through ATT and WP. Finally, the theoretical and practical implications are discussed.

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“…Research on the presence and effects of attitudes as a mediating variable are numerous. In Harb et al ( 2021 ), attitudes were found to mediate the effects of cultural exploration and subjective norms on students' behavioral intentions. Also, Um and Yoon ( 2021 ) verified the mediating role of attitudes in the relationship between tourists' perceived experience value and intention to travel responsibly.…”

Section: Theoretical Model Construction and Research Hypothesesmentioning

confidence: 97%

“…The theory is also widely used in health and medical-related studies to explain increases in healthy behaviors correlating with a decrease in habitual behaviors (Sheeran and Conner, 2019 ). For example, a study was conducted about college students and their participation in health-related extracurricular activities, where attitudes, subjective norms, and cultural exploration have significant positive effects on college students' behavioral intentions to participate in college activities (Harb et al, 2021 ). In the field of tourism, Song et al ( 2021 ) examined the behavior relating to Chinese golfers' intention to revisit, which was influenced by the golfers' perceptions of staff attitudes, destination uniqueness, and place attachment.…”

Section: Theoretical Model Construction and Research Hypothesesmentioning

confidence: 99%

Exploring the impact of perceived risk and trust on tourist acceptance intentions in the post-COVID-19 era: A case study of Hainan residents

2022

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Hainan, is the only free trade port that also exudes quintessence of the culture of China. Tourism is one of Hainan's most lucrative industries. On the one hand, the regional economy is flourishing and on the other hand, the economy is facing unprecedented impacts from the COVID-19 pandemic. In response to the affected global market environment, this study investigates Hainan residents' acceptance intentions, or tolerance, of tourists. Here, based on the theory of reasoned action, which includes “subjective norm” combined with “trust,” “perceived risk,” and “perceived value.” Using “resident attitude” as a mediator, theoretical research frameworks were developed. A total of 447 valid responses were collected using online and paper-copy questionnaires distributed to Hainan residents from 15 July 2021 to 10 November 2021. The data from the questionnaires were used for three analyses namely, descriptive statistical analysis, measurement model verification, and structural equation modeling analysis. Findings show a positive effect of trust on residents' attitudes in Hainan; perceived value and subjective norm showed a positive effect on resident acceptance intentions for tourism; the perceived risk of residents showed a more negative effect on attitudes toward tourists, but the influence was small. Finally, through the results of the study, theoretical and practical implications in a post-pandemic era are discussed.

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Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action

Cited by 8 publications

References 76 publications

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

Applying the theory of reasoned action to examine consumers' attitude and willingness to purchase organic foods

Exploring the impact of perceived risk and trust on tourist acceptance intentions in the post-COVID-19 era: A case study of Hainan residents

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