“…Individuals in high uncertainty avoidance cultures have a lower tolerance for risk and an anxiety towards adoption of new products (Png, Tan, & Wee, 2001). Furthermore, high levels of both uncertainty avoidance and masculinity negatively influence adoption of complex IT innovations (van Everdingen & Waarts, 2003), and high scores on individualism have been linked to higher patent cooperation treaties (Jang, Ko, & Kim, 2016). Hence, countries with high individualism and low uncertainty avoidance may be more receptive to innovations (Lynn & Gelb, 1996;Steenkamp, Hofstede, & Wedel, 1999;Yaveroglu & Donthu, 2002).…”