The Cultural Dimension of Global Business 2023
DOI: 10.4324/9781003214144-1
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Cultural anthropology and global business

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Cited by 2 publications
(8 citation statements)
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“…These are customer-companies from HC cultures with high overall satisfaction, high recommendation and repurchase intentions. Based on the literature review, it makes sense to think that HC customers will be more diplomatic in their responses to the manufacturing company, also HC, and will tend to complain less, seeking courtesy and the desire to avoid embarrassment rather than the truth, as argued by Ferraro and Briody (2013). Following these authors, let us take the example of Japan (HC), where communication aims to achieve consensus and promote harmony.…”
Section: Discussionmentioning
confidence: 99%
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“…These are customer-companies from HC cultures with high overall satisfaction, high recommendation and repurchase intentions. Based on the literature review, it makes sense to think that HC customers will be more diplomatic in their responses to the manufacturing company, also HC, and will tend to complain less, seeking courtesy and the desire to avoid embarrassment rather than the truth, as argued by Ferraro and Briody (2013). Following these authors, let us take the example of Japan (HC), where communication aims to achieve consensus and promote harmony.…”
Section: Discussionmentioning
confidence: 99%
“…According to Ferraro and Briody (2013), certain general principles of intercultural negotiation can be applied to most, if not all, international situations. The authors argue that successful international trade negotiation occurs in a climate of cooperation in which needs are met and both parties benefit.…”
Section: Conceptual Frameworkmentioning
confidence: 99%
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“…In fact, in many societies, religion, as it is shown by some sociological and anthropological studies, is so thoroughly embedded in the total social structure that it is hard to differentiate religious behaviour from economic, political or kinship behaviour (e.g. Durkheim, 2008; Ferraro & Andreatta, 2017).…”
Section: Introductionmentioning
confidence: 99%