Cultural and Other Barriers to Motion Pictures Trade

Marvasti, Akbar; Canterbery, E Ray

doi:10.1093/ei/cbi004

Cited by 69 publications

(55 citation statements)

References 18 publications

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“…A recent exception has been the literature on international trade in movies. Marvasti and Canterbery (2005) determines cultural distance by applying a gravity-iceberg model to U.S. movie exports. Using a gravity framework as well, Hanson and Xiang (2008) finds market size, language, and trade costs are all important determinants of U.S. movie exports.…”

Section: Literature Reviewmentioning

confidence: 99%

Strategic decision-making in Hollywood release gaps

Dalton

Leung

2017

Journal of International Economics

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Hollywood blockbusters are usually released in the U.S. before other foreign markets. The release gaps have declined significantly over time and varied greatly across countries. While movie piracy has been suggested as an important determinant for the release gap decision of distributors, theory and evidence suggest there are other important determinants. In this paper, we use a discrete choice release gap decision game model to disentangle the impacts of the i) release gap effect, which includes factors that provide incentives for a distributor to shorten the release gap; ii) word-of-mouth effect, which provides incentives for a distributor to lengthen the release gap; and iii) strategic effect, which accounts for the incentives blockbusters have to avoid each other. We obtain box office and release gap data from the private industry source Boxofficemojo.com. Our results suggest all three factors have an economically significant impact on distributors' release gap decision.JEL Classification: F14, L82, 034

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Section: Literature Reviewmentioning

confidence: 99%

Strategic decision-making in Hollywood release gaps

Dalton

Leung

2017

Journal of International Economics

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“…However, such policies could also be used in defense of national cultural production, which is not quite the same thing (Mas-Colell 1999). In this case, a protectionist barrier would limit the advantages of Hollywood movies in terms of English language, stars, popularity or economies of scale (Marvasti and Canterbery 2005). On the other hand, Europe frequently denounces the dumping of Hollywood films, especially given that the Webb-Pomerane Act explicitly permits monopolistic practices in foreign markets (Scott 2002).…”

Section: International Movie Markets and Cultural Distancementioning

confidence: 99%

“…The larger effective markets for the larger countries permit firms in these countries to benefit from scale economies in the production of media products. Hoskins and Mirus (1988), Hoskins and McFayden (1991), Marvasti (1994Marvasti ( , 2000, Marvasti and Canterbery (2005), Waterman (1988), and Wildman and Siwek (1988), among others, provide thorough explorations of this type of model in relation to both film and television markets. In the context of the motion-picture market, this model appears to be an accurate depiction in the pre-1990s period when non-US theatrical revenues were smaller than domestic revenues.…”

Section: International Movie Markets and Cultural Distancementioning

confidence: 99%

Economics of motion pictures: the state of the art

et al. 2014

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The motion-picture industry, with its global economic reach and high-stakes highly uncertain investments, transforms creative talent and inputs into multi-billion-dollar profits. The high-profile institutions, operations, exhibition patterns, distribution channels, and marketing strategies present opportunities to explore a wide range of economic research questions. Financial data, particularly on box-office and other revenue sources, provide researchers with a unique opportunity to gather extensive evidence and uncover empirical regularities that yield fundamental insights into strategic investment, organizational design, incentive-compatible contracting, product design, advertising, and cross-cultural consumer experiences, among other areas of basic economic research.This special issue comprises five papers that explore some of these areas, creatively exploiting publicly available data and well-documented industry institutions.The first paper presents evidence on financial outcomes for remakes, an alternative form of brand extension. The second paper studies sequel films in the

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“…He estimates a naive gravity equation with a sample that covers the 49 largest importing countries. Marvasti and Canterbery (2005) investigate the determinants of US motion pictures exports to 33 countries. The estimation of a gravity equation over the period 1991-1995 reveals a positive impact of language, education and religion on exports.…”

Section: Trade In Cultural Goodsmentioning

confidence: 99%

Bilateral trade of cultural goods

et al. 2009

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International trade flows of cultural goods have grown rapidly over the last decades and their liberalization will be an important issue of future multilateral trade negotiations. In this paper, we focus on bilateral trade in cultural goods and investigate its determinants. Furthermore, we use trade in cultural goods as a proxy for countries' cultural proximity and study if countries with proximate cultural tastes have more intense bilateral exchanges. Our estimations show a positive and significant influence of cultural flows on overall trade, suggesting that regulations fostering domestic cultural creation might have impacts going beyond what is generally expected.

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Cultural and Other Barriers to Motion Pictures Trade

Cited by 69 publications

References 18 publications

Strategic decision-making in Hollywood release gaps

Strategic decision-making in Hollywood release gaps

Economics of motion pictures: the state of the art

Bilateral trade of cultural goods

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