Crying over food: An extraordinary response to a multisensory eating experience

Rottigni, Federico; Spence, Charles

doi:10.1016/j.ijgfs.2024.100943

Cited by 2 publications

References 64 publications

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Enhancing public entertainment with touch: Possibilities and pitfalls

Spence,

Gao

2024

i-Perception

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There has long been interest in augmenting cinematic and other forms of public entertainment through tactile and/or bodily (i.e., vestibular) stimulation. In this narrative historical review, the early history of touch (or haptics, as it is sometimes called) and other forms of bodily stimulation (e.g., motion platforms) in the context of entertainment is critically reviewed, with a focus on early cinema as well as other early examples of immersive virtual reality travel experiences. Critically, various challenges have limited the introduction of such additional channels of sensory stimulation. These include technological, financial, cognitive, creative, ethical/artistic, and also legal considerations, given the many patents that currently exist covering commercial digital tactile stimulation (e.g., in the gaming context). Taken together, these challenges help to explain why it is that despite the early interest in “the feelies” (e.g., an envisioning of film that includes tactile sensations by Aldous Huxley, in his novel Brave New World), touch-enhanced cinema and storytelling have never really caught on in the mainstream in the way that, say, the talkies so obviously did following the introduction of sound into cinema in the early decades of the 20th century. Nevertheless, identifying the potential successful use cases that have emerged from previous attempts to augment public entertainments with tactile/bodily stimulation will likely provide useful guidelines for the future tactile augmentation of home entertainment.

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Enhancing public entertainment with touch: Possibilities and pitfalls

Spence,

Gao

2024

i-Perception

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Sensory Storytelling

Luthra,

Dixit,

Singh

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

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This chapter delves into the field of sensory marketing, a rapidly growing discipline. It primarily focuses on the increasing use of multi-sensory experiences as a powerful tool in modern marketing. The chapter emphasizes the significant influence that the five primary senses-sight, hearing, smell, touch, and taste-have on consumer behaviour. It also provides a detailed exploration of each sense and how marketers can effectively use multiple sensory inputs to engage consumers emotionally and foster strong connections between their Brands and them. The chapter further examines various examples and current trends that deliberately incorporate points of contact with different sensory components, leading to enhanced brand differentiation in the dynamic landscape of contemporary marketing.

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Crying over food: An extraordinary response to a multisensory eating experience

Cited by 2 publications

References 64 publications

Enhancing public entertainment with touch: Possibilities and pitfalls

Enhancing public entertainment with touch: Possibilities and pitfalls

Sensory Storytelling

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