Abstract:This chapter delves into the field of sensory marketing, a rapidly growing discipline. It primarily focuses on the increasing use of multi-sensory experiences as a powerful tool in modern marketing. The chapter emphasizes the significant influence that the five primary senses-sight, hearing, smell, touch, and taste-have on consumer behaviour. It also provides a detailed exploration of each sense and how marketers can effectively use multiple sensory inputs to engage consumers emotionally and foster strong conn… Show more
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