“…First, past research explores various issues surrounding cruise passengers' experience, behaviour and patterns, such as motivation (Field et al, 1985;Cessford and Dingwall, 1994;Qu et al, 1999), satisfaction (Cessford and Dingwall, 1994;Teye and Leclerc, 1998;Qu et al, 1999;Duman and Mattila, 2005;Petrick, 2003Petrick, , 2004aPetrick, , 2005, segmentation (Field et al, 1985;Marti, 1986Marti, , 1991Hobson, 1993;Petrick and Sirakaya, 2004;Petrick, 2005), perceived value (Duman and Mattila, 2005;Petrick, 2003Petrick, , 2004aPetrick, , 2004b and intention of returning to a port of call (Qu et al, 1999;Gabe et al, 2006). Second, past research reviews various issues dealing with the cruise industry, such as the impacts of cruising (Cessford and Dingwall, 1994;Guyer and Pollard, 1997;Dwyer and Forsyth, 1998;Ritter and Schafer, 1998;Wilkinson, 1999;Henthorne, 2000;Braun et al, 2002;Chase and Alon, 2002;Johnson, 2002;Weaver, 2005;Brida and Aguire, 2008;Chin, 2008), current and future trends (Lawton and Butler, 1987;Hall and Braithwaite, 1990;...…”