2019
DOI: 10.1108/jbim-12-2018-0387
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Crowdsourcing to manage service gaps in service networks

Abstract: Purpose The purpose of this paper is to illustrate and conceptualize how crowdsourcing can be implemented as a potential means to address gaps in service quality within service networks and to provide guidance to marketing practitioners on the use of crowdsourcing within service networks. Design/methodology/approach This paper conceptualizes how crowdsourcing can be used to address service quality gaps in service networks and provides propositions regarding the effects of crowdsourcing on service quality gap… Show more

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Cited by 11 publications
(16 citation statements)
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“…Service ecosystems are a type of ecosystem that underlines the systemic and institutional characteristics of value (co-)creation, emphasizing service exchange and resources Vargo & Lusch, 2017;Vargo et al, 2015). Research on service ecosystems is inextricably intertwined with affiliated product-service networks (Blair et al, 2019;Gebauer et al, 2013;Rabetino et al, 2017) and service-dominant logic research streams (Hsu et al, 2019;Lusch & Vargo, 2014;Vargo & Lusch, 2008. Therefore, service ecosystems are seen as an integral element of the servitization journey and effective service provision within contemporary socioeconomic and technological conditions (Palo et al, 2019;Rabetino et al, 2017).…”
Section: Service Ecosystems: a Brief Overviewmentioning
confidence: 99%
“…Service ecosystems are a type of ecosystem that underlines the systemic and institutional characteristics of value (co-)creation, emphasizing service exchange and resources Vargo & Lusch, 2017;Vargo et al, 2015). Research on service ecosystems is inextricably intertwined with affiliated product-service networks (Blair et al, 2019;Gebauer et al, 2013;Rabetino et al, 2017) and service-dominant logic research streams (Hsu et al, 2019;Lusch & Vargo, 2014;Vargo & Lusch, 2008. Therefore, service ecosystems are seen as an integral element of the servitization journey and effective service provision within contemporary socioeconomic and technological conditions (Palo et al, 2019;Rabetino et al, 2017).…”
Section: Service Ecosystems: a Brief Overviewmentioning
confidence: 99%
“…Furthermore, when NPD is not perceived as highly innovative, managers must be cautious in the adoption of coopetition which may lead to a negative price fairness perception. In that case, we invite managers to opt, instead, for emergent practices of crowdsourcing through the involvement of consumers in the product innovation process (Blair et al, 2019). Thus, seeking to closely work with consumers thereby enables firms to satisfy consumers' needs in a more accurate way (Poetz and Schreier, 2012).…”
Section: Managerial Implicationsmentioning
confidence: 99%
“…When seeking to complement their knowledge, professionals rely on several sources, among which interactions with peers have a prominent role as a trusted source of information (Blair et al, 2019;Brandon-Jones et al, 2016). In this study, we specifically focus on the content exchanged among peers, and for the empirical analysis, we consider one of the communication channels through which these exchanges take place, namely, professional social media.…”
Section: Research Backgroundmentioning
confidence: 99%