Cross‐regional comparison of colour emotions Part I: Quantitative analysis

Xin, John Haozhong; Cheng, K. M.; Taylor, Gail; Satô, Tetsuya; Hansuebsai, Aran

doi:10.1002/col.20062

Cited by 79 publications

(96 citation statements)

References 9 publications

(5 reference statements)

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“…The methodologies used by Sato et al, 7 Xin and Cheng, 8 and Ou et al, [9][10][11] for deriving the emotion scale, as well as the results of the emotion scale models obtained, are the same or similar to those for the NCD. Hence, it can be said that the emotion scales proposed by Sato et al, Xin et al, 12,13 and Ou et al, also have the same defects in applications as those image scales of the NCD, previously described. For instance, any emotion scale in the color emotion models derived by Sato et al, Xin et al, and Ou et al, separately cannot have a good and simple relationship with the hue scale of the CIE L*a*b* color space because of the uncertainty and undefinability or complexity and incomprehensibility of these new emotion scales.…”

Section: Introductionmentioning

confidence: 84%

“…One hundred and sixty nine pairs of semantic differential words were acquired from the latest Chinese dictionary issued by the West-North Publication, and other related studies and writings. [7][8][9][10]12,[17][18][19][20][21][22][23][24][25][26][27][28] and used in this study. These pairs of words were further classified into 66 groups, and those in the same group had similar meanings.…”

Section: Wright and Rainwatermentioning

confidence: 99%

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The feasibility of establishing new color image scales using the magnitude estimation method

Kuo¹

2007

Color Research & Application

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Color image is one of the most important factors in art and design. In general, artists and designers apply their own personal image meanings into their work. However, the image meaning for a specific work is frequently in conflict with those of the general observer. Thus it is necessary and important to derive one set of merit color image scales which can be utilized to predict the color image meanings of works in parallel with the average person's perception and which can also serve as a guide for artists and designers. In this study, the psychophysical method (magnitude estimation method), usually used in visual measurement of color appearance, was employed to attempt to establish new color image scales to evaluate the color image meanings of works matching those of the average person. The results show that new color image scales WIP are developed, and the relativity between the latest color image scales WIP and the color attributes (say Lightness L*, Hue h, and Chroma C*) of the CIELAB color space is also discussed. The total mean value of coefficient of variation for the results of visual assessment in the experiment of evaluating the color image meanings of the 207 color specimens used, in general, is about 36, similar to that for those experiments conducted using the psychological method. Also, a good relationship between the new color image scales and the color attributes of the CIELAB color space can be found.

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Section: Introductionmentioning

confidence: 84%

Section: Wright and Rainwatermentioning

confidence: 99%

The feasibility of establishing new color image scales using the magnitude estimation method

Kuo¹

2007

Color Research & Application

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“…But this was not the case for warm -cool scale of colour emotion. Therefore, they extended their studies looking into the differences in lightness and chroma at 0 hue angle describing the differences between the three regions (Xin et al, 2004a;Xin, Cheng, Taylor, Sato & Hansuebsai, 2004b). Lee and Lee (2006) found that colour emotion was highly affected by its tone.…”

Section: Kaya and Eppsmentioning

confidence: 97%

“…Distinct-vague correlation was the least one. This might be account for the difference in meaning when translating causing different interpretation (Xin et al, 2004b) Ou et al (2010) conducted a cross-cultural comparison of colour emotion for two-colour combinations. Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two-colour combinations using semantic scales warm/cool, heavy/ light, active/passive, and like/dislike.…”

Section: Cultural Impacts On Emotionsmentioning

confidence: 99%

A Study of the Factors Affecting Colour Meaning and Emotional Response

Sanad

2017

PROSOC

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Colour design research studies are concerned with identifying colour preferences and emotion elicited by colours, and a deep understanding of the aspects shaping these emotions will lead to better exploitation of colour design. This study highlights the aspects that contribute to human emotional response to colour. Hue, brightness and chroma are colour attributes used in different colour model identifying colours. Brightness and chroma in most studies affect the hue on colour emotion association. Colour context, texture and size are also discussed in terms of contribution to colour motion response. Other factors such as time span and culture impact the colour emotion link and aspects related to humans including personality, age, gender and preference to colour and/or emotion are discussed. The findings of this research will benefit marketers and designers to understand the effective usage of colour in design making in its aesthetical and functional aspects.

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“…In the last few years, though several articles have been proposed on the study of the psychological preference of people reflecting on products, including their colours, [3][4][5][6][7] aesthetics, [8][9][10][11][12][13] and shapes, 14 the effect of one's physiological characteristic on the evaluated psychological preference was seldom taken into consideration. To overcome this shortcoming, the element of physiological characteristic is considered in this study such that the result is helpful for applying to product design for customization and personalization.…”

Section: Introductionmentioning

confidence: 99%

Erratum

2008

Color Research & Application

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An aesthetic measure based approach for constructing a colour design/selection system is proposed in this article. In this model, an image data base for the relationships between the psychological preference of customers and clothing colour tones is built using the membership functions of a fuzzy set, and an aesthetic measure calculation method based on colour harmony is also proposed. In addition, a skin colour detection theory is proposed to construct a skin colour detection program to detect the skin colour of a customer, which is then taken as the major colour in matching the skin, polo shirt, and(or) pant colours to select the best colour combination. Integrating the skin colour detection theory, colour harmony theory, aesthetic measure method, and fuzzy set theory, a program is constructed to build an aesthetic measure based colour design/selection system. With the aid of this system, one can get proper cloth colours to match his/her skin colour and image requirement by starting with inputting one's colour photo, catching image with a camera, or inputting R, G, B values of his/her skin. The theoretical results for the ranks of clothing colours proposed by the system are examined with the experimental results and the result shows they are very close, suggesting that the proposed colour selection system is acceptable. Although the selection of clothing colours is taken as an example to specify the methodology, it can also be used to develop a system for other products.

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Cross‐regional comparison of colour emotions Part I: Quantitative analysis

Abstract: Colour emotion is a feeling or emotion induced in our brains warm-cool, light-dark, deep-pale, heavy-light, vivid-sombre, gaudyplain, striking-subdued, dynamic-passive, distinct-vague, transparent-turbid, soft-hard, and strong-weak

Cited by 79 publications

References 9 publications

The feasibility of establishing new color image scales using the magnitude estimation method

The feasibility of establishing new color image scales using the magnitude estimation method

A Study of the Factors Affecting Colour Meaning and Emotional Response

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