Cross preferences for colors and shapes

Chen, Na; Matsuyoshi, Daisuke; Watanabe, Katsumi

doi:10.1002/col.21958

Cited by 14 publications

(23 citation statements)

References 38 publications

(96 reference statements)

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“…During the second experiment, abstract geometric stimuli were used as CSs. Those stimuli were specifically crafted to prevent them from generating any intrinsic emotional reactions [64][65][66]. This time, stimuli associated with HR were consistently more pleasant than those associated with LR if considering the whole sample.…”

Section: Discussionmentioning

confidence: 99%

Attentional responses to stimuli associated with a reward can occur in the absence of knowledge of their predictive values

Leganes-Fonteneau

Scott

Duka

2018

Behavioural Brain Research

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Classical conditioning theories of addiction suggest that stimuli associated with rewards acquire incentive salience, inducing emotional and attentional conditioned responses. It is not clear whether those responses occur without contingency awareness (CA), i.e. are based on explicit or implicit learning processes. Examining implicit aspects of stimulus-reward associations can improve our understanding of addictive behaviours, supporting treatment and prevention strategies. However, the acquisition of conditioned responses without CA has yet to be rigorously demonstrated, as the existing literature shows a lack of methodological agreement regarding the measurement of implicit and explicit processes. The purpose of two experiments presented here was to study the emotional value acquired by CS through implicit emotional and attentional processes, trying to overcome critical methodological issues. Experiment 1 (n = 48) paired two stimuli categories (houses/buildings) with high (HR) or low (LR) probabilities of monetary reward. An Emotional Attentional Blink revealed preferential attention for HR over LR regardless of CA; while pleasantness ratings were unaffected, probably due to the intrinsic nature of CS. Experiment 2 (n = 60) replicated the effect of conditioning on the Emotional Attentional Blink utilising abstract CS (octagons/squares). In addition increased pleasantness for HR over LR was found significant overall, and marginally significant for Aware but not for Unaware participants. Here CA was rigorously determined using a signal-detection analysis and metacognitive-awareness measurements. Bayesian analyses verified the unconscious nature of the learning. These findings demonstrate that attentional conditioned responses can occur without CA and advance our understanding of the mechanisms by which implicit conditioning can occur and becomes observable. Furthermore, these results can highlight how addictive behaviours might develop.

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Section: Discussionmentioning

confidence: 99%

Attentional responses to stimuli associated with a reward can occur in the absence of knowledge of their predictive values

Leganes-Fonteneau

Scott

Duka

2018

Behavioural Brain Research

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“…In a general sense, the two quantities scene perception (5) and associated parsimony (9) are in conflict with each other. In case all objects of a scene have the same achromatic color, then the parsimony of each object perception event is maximal.…”

Section: Efficiency Of Scene Perception: Pareto Nondominance As To mentioning

confidence: 99%

“…The precise formulation of how the two principles take place in human vision, and under which color conditions their implementation yields the reward aesthetical pleasure is deemed to be, is a contribution by the present work. In the case of the visual system and its model presented here, the two principles of life mentioned above are respectively implemented via the two objectives formed by the two fuzzy neural tree root node outputs given by (5) and (9). The principle of "carrying information" is maximizing the likelihood of perception of the scene.…”

Section: Vision and Cognitionmentioning

confidence: 99%

“…In this work, we are concerned with the application of color for aesthetics. There are a number of experimental studies on human preference for individual colors, for color pairs, multicolor patterns, combinations of shapes and colors, as well as combinations of object purposes and colors . Also, well‐accepted color design rules exist that have been applied by painters and other artists throughout art history and irrespective of cultural context.…”

Section: Introductionmentioning

confidence: 99%

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Insight into color aesthetics from probabilistic perception modeling

Bittermann

2018

Color Research & Application

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A model of human visual perception is described. An observer is represented having no a‐priori preference for color or geometric properties of the objects in his visual field. The model includes computational representations of effectiveness and efficiency of visual memory allocation that are both based on likelihood. In the computations, the colorimetric quantities color difference, chroma, and lightness are of fundamental importance, being the state variables of model. Computer experiments are carried out verifying the validity of the model. Multiple corroborations between model outcome and commonly observed phenomena are pinpointed, indicating that aesthetical experience denotes an optimal state of visual system as to processing efficiency.

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“…Additionally, our colourfulness manipulations implied adding more and new colours to our designs. Literature suggests that some people prefer certain colours to others (Bonnardel et al, 2011;Chen et al, 2016). In particular, people tend to prefer blue hues in websites (Seckler et al, 2015).…”

Section: Limitations and Future Directionsmentioning

confidence: 99%

Unity in Variety in website aesthetics: A systematic inquiry

Post

Nguyen

Hekkert

2017

International Journal of Human-Computer Studies

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This research experimentally investigates whether Unity-in-Variety can account for the aesthetic appreciation of websites. In a first study we designed two sets of web pages, differing in layout style and content, to systematically and independently vary on both unity and variety via the design factors contrast and symmetry (for unity) and dissimilarity of elements and colourfulness (for variety). It was demonstrated that only the sets based on symmetry and colourfulness resulted in independent manipulations of unity and variety, respectively. These two sets of web pages were tested in Study 2 showing that, as predicted, both unity and variety independently and positively influence aesthetic appreciation. Following the principle of Unity-in-Variety, simultaneously maximizing unity and variety leads to an optimal balance where aesthetic appreciation is highest. Our research lends further support to the principle of Unity-in-Variety, extends it to the domain of HCI, and provides directions on how to purposefully design for an optimal balance between unity and variety.

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Cross preferences for colors and shapes

Cited by 14 publications

References 38 publications

Attentional responses to stimuli associated with a reward can occur in the absence of knowledge of their predictive values

Attentional responses to stimuli associated with a reward can occur in the absence of knowledge of their predictive values

Insight into color aesthetics from probabilistic perception modeling

Unity in Variety in website aesthetics: A systematic inquiry

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