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2011
DOI: 10.1037/a0022588
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Cross-modal evaluative priming: Emotional sounds influence the processing of emotion words.

Abstract: Cross-modal priming occurs when a prime presented in one sensory modality influences responses to a target in a different sensory modality. Currently, demonstrations of cross-modal evaluative priming have been sparse and limited. In the present study, we seek to partially rectify this state of affairs by examining cross-modal evaluative priming from auditory primes to visual targets. Significant cross-modal priming effects were found, but only for negative primes. Results are discussed in terms of the negativi… Show more

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Cited by 28 publications
(26 citation statements)
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“…However, the cross-modal pairwise paradigm is noticeably under-utilised in the aphasic literature. Cross-modal priming is said to occur when the prime and the target are processed via two different modalities (e.g., an auditory prime and a visual target) (Harley, 2013;Scherer & Larsen, 2011). The cross-modal paradigm has been extensively used in the normal language processing literature since Holcomb & Anderson (Holcomb & Anderson, 1993 first contrasted unimodal and cross-modal semantic priming paradigms to investigate whether semantic information was organised along modality-specific lines, according to the input, or whether all modalities converged on a single amodal semantic system.…”
Section: Semantic Priming In Anomic Aphasiamentioning
confidence: 99%
“…However, the cross-modal pairwise paradigm is noticeably under-utilised in the aphasic literature. Cross-modal priming is said to occur when the prime and the target are processed via two different modalities (e.g., an auditory prime and a visual target) (Harley, 2013;Scherer & Larsen, 2011). The cross-modal paradigm has been extensively used in the normal language processing literature since Holcomb & Anderson (Holcomb & Anderson, 1993 first contrasted unimodal and cross-modal semantic priming paradigms to investigate whether semantic information was organised along modality-specific lines, according to the input, or whether all modalities converged on a single amodal semantic system.…”
Section: Semantic Priming In Anomic Aphasiamentioning
confidence: 99%
“…Observing a general, modality-independent influence of an affective context on emotional attention would suggest that contextual influences on emotional attention are much more powerful and general than when they would be limited to an exact overlap of the modality of affective context and emotional input (cf. Scherer and Larsen, 2011). …”
Section: Introductionmentioning
confidence: 99%
“…Moreover, the crossmodal priming approach may be closer to real-life emotional processing in a multisensory context, with the potential to answer questions that lie at the heart of basic research on emotion (Marin & Bhattacharya, 2011). For instance, crossmodal emotional priming has been used to examine how emotional sounds influence the processing of emotional words (Scherer & Larsen, 2011) or how odors affect the processing of faces and words (Li, Moallem, Paller, & Gottfried, 2007).…”
mentioning
confidence: 99%