Cross-cultural study of channel relationship factors — Antecedents of satisfaction in a retail setting: A commentary essay

Kalé, Sudhir H.

doi:10.1016/j.jbusres.2009.10.016

Cited by 2 publications

(1 citation statement)

References 12 publications

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“…Gaski () comments that, after a decade of research, a valid measurement of power may be impossible, and Kale (, p. 441) finds it ‘sobering’ that improved measures of behavioural constructs have not been developed after decades of research. It seems apposite here to draw on Kaplan's (, p. 28; cited in Boyle et al .…”

Section: Establishing Power‐base Theory In the Field Of Marketing Chamentioning

confidence: 99%

Power‐base Research in Marketing Channels: A Narrative Review

Hopkinson

Blois

2013

Int J Management Reviews

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This paper provides a contemporary and comprehensive review of work in the marketing channel field that is based on French and Raven's power‐base theory. It traces the development of theoretic, conceptual and methodological orthodoxies from the 1970s. Mirroring the movement towards the relationship marketing paradigm, the paper considers the theory's empirical contribution to knowledge of power, conflict, trust and commitment in marketing channels. Limitations relating to inconsistency of treatment, contradictory findings and the simplification of complex phenomena are identified. Nevertheless, current work extends power‐base theory to other cultures, other styles of research and to the area of supply chains. The review raises questions about the value of contribution made using this theory and notes the surprising absence within the channels literature of the broader, current debate about power. To illustrate, the paper shows how Clegg's (1989. Frameworks of Power. London: Sage) circuits of power framework, if applied to channel contexts, could address forms of power that are invisible, anonymous and not necessarily negative. Applications and methods are discussed, opening a space wherein a broadened understanding of power is integrated within a focus upon cooperative channels.

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Section: Establishing Power‐base Theory In the Field Of Marketing Chamentioning

confidence: 99%