Cross-Cultural Examination of the Fishbein Behavioral Intentions Model

Lee, Chol; Green, Robert T.

doi:10.1057/palgrave.jibs.8490304

Cited by 452 publications

(349 citation statements)

References 35 publications

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“…This goal responds to the criticism that models and empirical findings developed with US data may have serious validity problems in other countries; further research must be pursued to demonstrate their applicability (Albaum and Peterson, 1984;Hui and Triandis , 1985;Lee and Green, 1991). One of the major challenges in cross-cultural research is the attainment of measurement equivalency (Hui and Triandis, 1985).…”

Section: Consumer Decision-making Stylesmentioning

confidence: 99%

Consumer decision‐making styles: a multi‐country investigation

Lysonski

Durvasula

Zotos

1996

European Journal of Marketing

245

246

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Abstract:Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross-cultural issues.

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Section: Consumer Decision-making Stylesmentioning

confidence: 99%

Consumer decision‐making styles: a multi‐country investigation

Lysonski

Durvasula

Zotos

1996

European Journal of Marketing

245

246

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“…Different execution styles, namely, factual information versus 'slice of life,' could also be used for males and females, addressing their specific drinking behaviours (Bakir, 2012). Individuals need to be encouraged, reinforced, and supported to change their high-risk behaviour into healthy behaviour in order to prevent the spread of HIV/Aids (Fishbein, 2000;Lee & Green, 1991). Three variables in particular, namely attitude, norms and self-efficacy, are the function of underlying determinants (Fishbein, 2000;Lee & Green, 1991).…”

Section: Fear Appeal Modelsmentioning

confidence: 99%

“…Individuals need to be encouraged, reinforced, and supported to change their high-risk behaviour into healthy behaviour in order to prevent the spread of HIV/Aids (Fishbein, 2000;Lee & Green, 1991). Three variables in particular, namely attitude, norms and self-efficacy, are the function of underlying determinants (Fishbein, 2000;Lee & Green, 1991). These determinants include beliefs about the outcome of behavior, social and normative prescriptions within that population, and specific barriers to these actions.…”

Section: Fear Appeal Modelsmentioning

confidence: 99%

HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO’s

Terblanche-Smit

Terblanché

2013

SAJBM

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The purpose of social advertising is to influence human behaviour for societal benefit. Given concern about the Aids pandemic in South Africa, this study used structural equation modelling and partial least squares to investigate whether the use of fear in social advertising increases the likelihood of adopting appropriate behaviour pertaining to HIV/Aids prevention. Fear, attitude towards the advertisements, severity, susceptibility, response efficacy and self-efficacy were examined for their effect on behavioural intent of young adults within specific market segments. Relationships were found among susceptibility, fear, attitude, and behavioural intent, and different relationship paths were identified for segments based on gender and culture/racial groupings. These differences show the value in tailoring fear appeals to different segments when addressing social cause advertisements.

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“…Yukarıda bahsi geçen modeller pazarlama alanın-da yapılan çalışmalarda da (ör., Lee ve Green, 1991;Smith vd., 2008) kullanılmış ve çoğunlukla başarı-lı sonuçlar elde edilmiştir. Ancak, bu çalışmalarda belirli tip ürünlerin incelendiği ve elde edilen sonuçların değişik ürünlerde farklılıklar gösterdiği gö-rülmektedir.…”

Section: Introductionunclassified