Cross-Cultural Differences in Perceived Risk of Online Shopping

Ko, Hanjun; Jung, Jaemin; Kim, Jooyoung; Shim, Sung Wook

doi:10.1080/15252019.2004.10722084

Cited by 169 publications

(140 citation statements)

References 18 publications

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“…The dimension ranked tenth, social risk, scored only half as much as time-loss, ranked ninth, indicating that online shoppers were much less concerned with social risks than with the other dimensions. These results are to some extent consistent with those of earlier studies of online shoppers in different counties, such as Zheng et al (2012) in China and Ko, Jung, Kim & Shim (2004) in the USA and Korea. For instance, the Chinese, American and Korean samples all ranked social risk as the second lowest risk, while functional risk was ranked highest by the American and Korean shoppers and second highest by the Chinese respondents.…”

Section: Measurement Validity and Reliabilitysupporting

confidence: 82%

An Exploratory Investigation of Consumers’ Perceptions of the Risks of Online Shopping in Jordan

Alrawad¹,

Khattab²,

Al-Shqairat³

et al. 2015

IJMS

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Purpose: The current research seeks to identify the most relevant dimensions of risk perceived by online shopping customers in Jordan, by identifying risk dimensions cited in the literature and testing empirically their relative importance to such customers.Design: A self-administered questionnaire was completed by a random stratified sample of adults. The response rate of 62.5% was adequate to ensure that the survey results were accurate, useful, and representative of the target population. The data were analyzed using parametric statistics including means analysis, factor analysis, and the t-test. Findings:The participants perceived functional and financial risks most strongly, while social risk was the lowest ranked dimension. Furthermore, previous experience and future intention to use were significantly correlated with the strength of participants' perceptions of each category of online shopping risks.Limitations/Implications: A practical implication of this study is the possibility that the findings will provide insight regarding consumers' perceptions of online shopping risks, and help businesses to pinpoint the risks of greatest concern to customers.Originality: This study is one of the first to provide important information on the perception of online shopping risks by Jordanian customers.

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Section: Measurement Validity and Reliabilitysupporting

confidence: 82%

An Exploratory Investigation of Consumers’ Perceptions of the Risks of Online Shopping in Jordan

Alrawad¹,

Khattab²,

Al-Shqairat³

et al. 2015

IJMS

View full text Add to dashboard Cite

show abstract

“…Customers can shop at any time as well without hassle and little interruption of other activities (Ko, Jung, Kim, & Shim, 2004). They can access and purchase good wherever and whenever they want as the service is always available, 24 hour availability of online shopping (McKinney, 2004).…”

Section: Perceived Benefitmentioning

confidence: 99%

The Impact of Perceived Risks and Perceived Benefits to Improve an Online Intention among Generation-Y in Malaysia

Tanadi¹,

Samadi²,

Gharleghi³

2015

ASS

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This study examines the role of perceived risk and perceived benefit in improving the online intention among Generation-Y in Malaysia. The purpose of this study is to identify the valid measure of perceived risk and perceived benefit as the result with, associated with online intention among Gen-Y in Malaysia. In addition, this research proposes a new research framework on online intention by referring to numerous antecedent literatures of online intention. The conceptualization of consumer perceived risk and perceived benefits of this study provides empirical evidence in the study of online intention. Four types of risk, such as delivery risk, privacy risk, quality risk and time risk and four types of benefit such as shopping convenience, product selection, ease of shopping and shopping enjoyment were used to examine their impact toward online intention. In this study, a total of 200 questionnaires is distributed by the researcher which focus specifically on Gen-Y in Malaysia. Pearson Correlation and Multiple Regression analysis are employed in order to test the hypothesis and examine the relationship between the variables. The finding confirmed that all the dimensions of perceived risk and perceived benefit have played an important role in improving the intention of consumers to shop online. All the dimension of perceived risks has a significant negative relationship toward online intention and all the dimension of perceived benefits has a significant positive relationship toward online intention. In fact, this study provides useful assistance for online marketers to develop an effective marketing strategy in targeting Generation-Y consumers at the same time, they can get a broad overview about the risks and benefits of online intention where it leads to increase the involvement of Gen-Y in online shopping.

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“…(Forsythe et al, 2006). However, internet has unlimited access for services and products accessible for most of the purchaser (Ko et al, 2004) and most of shoppers will perceive the risk when they purchase the product and goods in digital platform (Tsiakis, 2012). Customer often perceive higher risk in high technology shopping format, such as mail order, direct sales, mobile shopping and catalogue (Forsythe et al, 2006).…”

Section: Perceived Riskmentioning

confidence: 99%

The Risk Faced by Consumers in E-Retailing

Morad¹,

Raman²

2015

IJABM

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In global world, internet gives a big impact to the retailer, businessman and shops to run their business through online. Online shopping is convenient, save time and offer cheaper cost to the customer. By providing online store, many customers will faced multiple issues. The purpose of the study is to identify the risk faced by consumer in E-shopping. To identify the risk that customer might face in online retail

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Cross-Cultural Differences in Perceived Risk of Online Shopping

Cited by 169 publications

References 18 publications

An Exploratory Investigation of Consumers’ Perceptions of the Risks of Online Shopping in Jordan

An Exploratory Investigation of Consumers’ Perceptions of the Risks of Online Shopping in Jordan

The Impact of Perceived Risks and Perceived Benefits to Improve an Online Intention among Generation-Y in Malaysia

The Risk Faced by Consumers in E-Retailing

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