CRM performance and development of media entrepreneurship in digital, social media and mobile commerce

Ebrahimi, Pejman; Ahmadi, Maryam; Gholampour, Abbas; Alipour, Hamidreza

doi:10.1108/ijoem-11-2018-0588

Cited by 37 publications

(40 citation statements)

References 121 publications

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“…Also, a 7-point Likert scale from 1 = strongly disagree to 7 = strongly agree was used. The verification of the ICC coefficient was done regarding consistency and absolute agreement to confirm the questionnaire's content validity (Ebrahimi et al, 2021;Janavi et al, 2021;.…”

Section: Methodsmentioning

confidence: 99%

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

Fekete-Farkas¹,

Gholampour²,

Bouzari³

et al. 2021

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The present study aimed to investigate the effect of demographic variables of gender and age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical population of the present study consists of Facebook users in Hungary, including Hungarian natives, foreigners residing in this country including students. A sample of 433 online consumers in different age groups was surveyed. The questionnaire was shared via an online link on the Facebook platform and also on various channels. Welch’s t-test was used to examine the gender variable, and Welch and Brown-Forsythe test was used to examine the age variable. The results showed that there was a significant difference between CPB in all age groups and the age group of over 50 years on Facebook. This important result emphasized the importance and impact of social networks as marketing channels on young people. Another important point was the difference between the purchase behaviors of male and female consumers. The results from this research can have implications for businesses in developing their competitive advantages and adopting proper approaches in advertising and marketing campaigns based on the socio-demographic characteristics of people.

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Section: Methodsmentioning

confidence: 99%

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

Fekete-Farkas¹,

Gholampour²,

Bouzari³

et al. 2021

AD-minister

Self Cite

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“…Measurement models were evaluated by SmartPLS 3 (version 3.3.3) software [90]. It is possible to apply PLS-SEM to both reflective and formative measurement models [91], and the former was confirmed based on the CTA analysis (p-value > 0.05) [89,[92][93][94][95]. Consequently, these models were applied for the evaluations.…”

Section: Resultsmentioning

confidence: 99%

Consumer Knowledge Sharing Behavior and Consumer Purchase Behavior: Evidence from E-Commerce and Online Retail in Hungary

et al. 2021

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The twenty-first century has been full of fundamental changes in consumers’ behavior patterns, especially with the use of diverse social media knowledge-sharing platforms. Therefore, companies have highlighted the significance of knowledge sharing and the importance of social network use in purchasing processes. Accordingly, his paper tries to reveal how consumer purchase behavior (CPB) can be affected by consumer knowledge sharing behavior (CKSB) and the moderating role played by value co-creation dimensions, which are citizenship behavior (CB) and participation behavior (PB), within a sustainable e-commerce field. To test our hypotheses deducted from the literature review, we opted for the PLS-SEM method. We also employed other innovative approaches, such as the IPMA matrix, MAICOM test, FIMIX approach, and CTA analysis, to evaluate the outer and inner model. Our statistical population covered individuals living in Hungary with at least one online purchase involvement. We distributed the questionnaire via various online platforms and, finally, 433 completed questionnaires were prepared for analysis. The results showed that CPB, CB, and PB are positively influenced by the CKSB. However, the link between CPB and CB was not confirmed. As for the moderating role of gender, the permutation test was applied to compare male and female groups and see the difference between them. With a focus on CKSB, this study contributes to the success of international marketing strategies to attain higher competitive advantages.

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“…Getting the balance right with social media investment will also differ depending on the culture and society a firm operates in, with some of the newly established norms being very different in, say, North America than in the Middle East. This perspective is particularly important in the study by Ebrahimi et al (2019) in their article CRM performance and development of media entrepreneurship in digital, social media and mobile commerce”, which looks at how customer relationship management (CRM) systems are used with respect to social media in the emerging economy of Iran.…”

Section: The Medium and The Messagementioning

confidence: 99%

“…The article CRM performance and development of media entrepreneurship in digital, social media and mobile commerce” by Ebrahimi et al (2019) provides and invigorating insight into industrial Iran and the key investment decisions required by SMEs in that country. While the business environment will be very different to other countries, the importance that media entrepreneurship allied with the need for effective CRM will be familiar to many SME managers, and as such there are a number of takeaways for them from the study.…”

Section: Commentmentioning

confidence: 99%

It’s not what you know digitally, it’s who you know digitally

2019

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Purpose of this paper Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The rapid and widespread development of social media has transformed the way people interact, and by extension how firms can engage with their customers. No longer needing the “throw it at the wall and see if it sticks” approach that many marketers identified with print advertising, new and interesting channels have grown through the establishment of operators such as Facebook, LinkedIn and Twitter through mobile platforms. Instead of hoping potential consumers might see an ad on page seven of the newspaper, firms now know their specific customers will see a promotion and know exactly when they use it. Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. What is original/value of paper? The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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CRM performance and development of media entrepreneurship in digital, social media and mobile commerce

Cited by 37 publications

References 121 publications

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

Consumer Knowledge Sharing Behavior and Consumer Purchase Behavior: Evidence from E-Commerce and Online Retail in Hungary

It’s not what you know digitally, it’s who you know digitally

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