2021
DOI: 10.2478/bsrj-2021-0003
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Critical Success Factors of New Product Development: Evidence from Select Cases

Abstract: Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms. Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new p… Show more

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Cited by 8 publications
(1 citation statement)
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References 15 publications
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“…An enterprise's interest in process and product innovation lies mainly in the perceived attributes of each innovation; the adoption of product innovations receives more attention since these are more visible than process innovations-while innovations in processes are associated with the production process, and to the supply and operations, innovations in products are the results themselves (Oke, 2007). Dwivedi et al (2021) suggest that firms that can innovate rapidly need to realise the critical success factors of new product development to achieve competitive advantages. Ul Hassan et al (2013) found that the four types of innovation (process, product, organisational, and marketing) are linked, and process innovation positively affects product innovation.…”
Section: Literature Reviewmentioning
confidence: 99%
“…An enterprise's interest in process and product innovation lies mainly in the perceived attributes of each innovation; the adoption of product innovations receives more attention since these are more visible than process innovations-while innovations in processes are associated with the production process, and to the supply and operations, innovations in products are the results themselves (Oke, 2007). Dwivedi et al (2021) suggest that firms that can innovate rapidly need to realise the critical success factors of new product development to achieve competitive advantages. Ul Hassan et al (2013) found that the four types of innovation (process, product, organisational, and marketing) are linked, and process innovation positively affects product innovation.…”
Section: Literature Reviewmentioning
confidence: 99%