Critical success factors in industrial marketing supply chain management

Azad, Naser; Mohsen, Seyed; Aliakbar, Seyed Mohsen Seyed; Nayeri, Ali

doi:10.5267/j.msl.2012.08.019

Cited by 3 publications

(1 citation statement)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Azad et al (2012a) presented an empirical study to learn more about challenges in carpet industry using factor analysis. Azad et al (2012b) presented a study to find important factors impacting marketing strategies based on factor analysis. The study designed and distributed a questionnaire consists of 64 questions.…”

Section: Introductionmentioning

confidence: 99%

Investigating product development strategy in beverage industry using factor analysis

Azad¹,

Aliakbar²,

Zarifi³

et al. 2013

msl

Self Cite

View full text Add to dashboard Cite

Selecting a product development strategy that is associated with the company's current service or product innovation, based on customers' needs and changing environment, plays an important role in increasing demand, increasing market share, increasing sales and profits. Therefore, it is important to extract effective variables associated with product development to improve performance measurement of firms. This paper investigates important factors influencing product development strategies using factor analysis. The proposed model of this paper investigates 36 factors and, using factor analysis, we extract six most influential factors including information sharing, intelligence information, exposure strategy, differentiation, research and development strategy and market survey.The first strategy, partnership, includes five sub-factor including product development partnership, partnership with foreign firms, customers' perception from competitors' products, Customer involvement in product development, inter-agency coordination, customer-oriented approach to innovation and transmission of product development change where inter-agency coordination has been considered the most important factor. Internal strengths are the most influential factors impacting the second strategy, intelligence information. The third factor, introducing strategy, introducing strategy, includes four sub criteria and consumer buying behavior is the most influencing factor. Differentiation is the next important factor with five components where knowledge and expertise in product innovation is the most important one. Research and development strategy with four sub-criteria where reducing product development cycle plays the most influential factor and finally, market survey strategy is the last important factor with three factors and finding new market plays the most important role.

show abstract

Section: Introductionmentioning

confidence: 99%

Investigating product development strategy in beverage industry using factor analysis

Azad¹,

Aliakbar²,

Zarifi³

et al. 2013

msl

Self Cite

View full text Add to dashboard Cite

show abstract

Critical success factors in industrial marketing supply chain management

Azad¹,

Mohsen²,

Aliakbar³

et al. 2012

MSL

Self Cite

View full text Add to dashboard Cite

Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitability. In this paper, we present an empirical study to find important factors influencing marketing strategies based on factor analysis. The study designs and distributes a questionnaire consists of 64 questions. The proposed study uses Skewness analysis to reduce the factors into 44 items and reports 8 important factors including business environment, communication chain technology, good organizational relationship, leadership cost strategy, performance risk, ecommerce strategy, encouraging strategy and consistency in organizational performance.

show abstract

A survey on critical factors influencing new advertisement methods

Azad¹,

Zarifi²,

Hozori³

et al. 2013

msl

Self Cite

View full text Add to dashboard Cite

Soft drink beverages are important part of many people's foods and many prefer soft drink to water when they have dinner. Therefore, this business model can be considered as the longest lasting sector for many years and there has been not much change in these products. However, new methods of advertisement play important role for increasing market share. In this paper, we study the impact of new methods of advertisement in product development. The proposed study of this paper designs a questionnaire for one of Iranian soft drink producers, which consisted of 274 questions in Likert scale and uses factor analysis (FA) to analyze the results. The study selects 250 people who live in city of Tehran, Iran and Cronbach alpha has been calculated as 0.88, which is well above the minimum desirable limit. According to our results, there were six important factors impacting in product development, including modern advertisement techniques, emotional impact, strategy of market leadership, pricing strategy, product life chain and supply entity. The most important factor loading in these six components include impact of social values, persuading unaware and uninformed customers, ability to monopolizing in production, improving pricing techniques, product life cycle and negative impact of high advertisement.

show abstract

Critical success factors in industrial marketing supply chain management

Cited by 3 publications

References 15 publications

Investigating product development strategy in beverage industry using factor analysis

Investigating product development strategy in beverage industry using factor analysis

Critical success factors in industrial marketing supply chain management

A survey on critical factors influencing new advertisement methods

Contact Info

Product

Resources

About